İşletmelerde Yaratıcılığın Önemi

Enterprises which form the basis of national and international economies have to develop and enlarge. The recent globalization in information, technology, marketing and competition have made the enterprises to adapt <em>"innovative and creative"</em> organization structure to be able to accomplish <em>"profitable growth and competition power"</em>. Creativity has been the impetus for growth and development. As producing the quality of goods and sevices has been of high importance in today's world, it has been highlighted that, in addition to being qualified, there is a critical need for creativity in manufacturing, competition and in proactive solution for development. Enterprises have to be different from their rivals. Therefore, they need creative ideas in goods manufactured, services provided and production techniques and in all the process including administration approaches.
This study, is an attempt to define and list the characteristics of creativity, as well as to provide explanations regarding the reasons why enterprises need creativity. It also deals with why there is a need to enhance creativity in enterprises and the obstacles they have on the way to accomplish this.