Influence of Politicians' Persuasion Ability in Forming Political Preference of Voters
Journal Name:
- İstanbul Üniversitesi İletişim Fakültesi Dergisi
Key Words:
| Author Name | University of Author | Faculty of Author |
|---|---|---|
Abstract (2. Language):
Political preferences are formed by personal loill of individuals. In formation of political preferences, not only the education, environment, past experiences and family structure of individuals, but also the promises of politicians along with the concordance between these promises and the expectations of voters have great importance. Individuals try to know about the politicians that are supposed to meet their expectations by means of the the speeches and actions of those politicians. Transformation from political preferences to desired voting action can correlate with the persuasion ability of politicians. Persuasion ability might be a flair as well as a skill that can be developed with individual effort.
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FULL TEXT (PDF):
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