Journal Name:
- Sovremennaâ Ekonomika : Problemy, Tendencii, Perspektivy
Key Words:
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Abstract (2. Language):
The article deals with the actual problem of formation of a positive image,
which provides a competitive advantage in the modern facility. The definition of the
image, reveals its components. Notes the importance of the development of
innovative potential of employees in order to create an innovative climate in the
team, contributing to the formation of the image. Presents the program of
development of innovative potential of employees, including the principles, basic
requirements, conditions for the system implementation, implementation phases for
existing and new businesses.
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