Buradasınız

Anasayfa » Content

The First Step to Communication with Environmentally Responsible Consumer: Measuring Environmental Consciousness of Turkish Consumers

Journal Name:

  • Online Journal of Communication and Media Technologies

Publication Year:

  • 2012
Author NameUniversity of Author
Abstract (2. Language): 
In recent years a growing concern for global warming and environmental issues has become apparent. Turkey as a rapidly developing country has several environmental problems. In that situation, the attitudes towards to environment and the consciousness level of the Turkish consumers have gained much more importance. For the purpose of increasing the level of consciousness about environmental issues, communication professionals have to establish a relationship between a positive environmental attitudes and environmentally responsible behaviors through the means of communication. Before designing and implementing any kind of communication process, the characteristics and current consciousness level of target group has to be clearly identified. Therefore, the aim of this study is to explore the attitudes of the Turkish consumers regarding to their current environmental consciousness and their willingness to adopt environmentally friendly consumption behavior. The environmental consciousness survey used in this study was delivered to the 186 students of 298 attending the first year obligatory courses in Communication Sciences Faculty. In this study, the environmental consciousness was formed by the factors related to awareness and act, concern about environment and willingness, were statistically were analyzed in terms of the opinions of the respondents concerning the environmental consciousness in terms of gender, the region that they came from, their department in the faculty of communication sciences, education level of parents, any kind of training concerning the environmental issues or any environmental associations or social clubs memberships.
Bookmark/Search this post with
FULL TEXT (PDF): 
PDF icon arastrmx_159096_2_pp_131-147.pdf
  • 3
131-147
  • English

REFERENCES

References: 

Alsmadi, S. (2007). 'Green Marketing and the Concern over the Environment:
Measuring Environmental Consciousness of Jordanian Consumers', Journal of Promotion Management,13:3,339 - 361
Brown, J. D., and Wahlers, R., G. (1998), “The Environmentally Concerned Consumer: An Explanatory Study,” Journal of Marketing Theory and Practice, 6 (2), 39-48.
Buss, D. (2001), “Green Cars,” American Demographics, 23 (1), 56-62.
Haytko,D.,L & Matulich, E (2008). Green Advertising and Environmentally Responsible Consumer Behaviors: Linkages Examined Journal of Management and Marketing Research, Volume 1, Page 2
Doğan, M. (2003). Sanayileşme ve Çevre Sorunları (http://yunus.hacettepe.edu.tr/~dogan/4.html et:05.11.2006)
Laroche, M., Bergeron, J., and Barbaro-Forleo. (2001). Targeting consumers who are willing to pay more for environmentally friendly products. Journal of Consumer Marketing, 18(6),503–520.
Major,A., M.(1993). Environmental Concern and Situational Communication Theory:
Implications for Communicating With Environmental Publics. Journal of Public Relations Research, 5(4), 251-268
Miran, B., Günden, C. and Sahin, A. (2008). Awareness to Environmental Pollution. Presented at Southern Agricultural Economics Association Annual Meeting, Dallas
Mohr, L., A., Eroglu, D. and Ellen, P.S. (1998), “The Development and Testing of a Measure of Skepticism Toward Environmental Claims in Marketers’ Communications,” The Journal of Consumer Affairs, 32 (1), 30.
Mostafa, M.,M. (2007). A Hierarchical Analysis of the Green Consciousness of the Egyptian Consumer. Psychology & Marketing, Vol. 24(5): 445–473.
Nunnally, J., C. (1978), Psychometric Theory, Second Edition, New York: McGraw Hill Book Company
Rowlands, I., H., Parker, P., Scott, D. (2002), “Consumer Perceptions of Green Power,” The Journal of Consumer Marketing, 19 (2/3), 112-130.
Schoenfeld, C. and Ross, J., E. (1978). A 'new profession' Environmental communication programs 'come of age'. Journalism Educator, v33 n2 p3-6,61-64 Jul 1978.
Online Journal of Communication and Media Technologies
Volume: 2 – Issue: 3 – July - 2012
© Online Journal of Communication and Media Technologies 147
Yücel, M, Altunkasa F, Güçray S, Uslu C, Say N., P. (2006) Adana’da çevre duyarlılığı düzeyinin ve geliştirme olanaklarının araştırılması, Akdeniz Üniversitesi Ziraat Fakültesi Dergisi, 19(2), 217-228.
(http://www.nuce.boun.edu.tr/turkey.html). 11.10.2009

Thank you for copying data from http://www.arastirmax.com