Bakewell, C. and Mitchell, V. W. (2003). Generation Y female consumer
decision-making styles. International Journal of Retail and Distribution
Management, 31 (2): 95-106.
Bellenger, D. N. and Korgaonkar, P. K. (1980). Profiling the recreational
shopper. Journal of Retailing, 56 (3): 77-91.
Chan, K. K. and Misra, S. (1990). Characteristics of the opinion leader: a
new dimension. Journal of Advertising, 19 (3): 53-60.
Darden, W. R. and Ashton, D. (1975). Psychographic profiles of patronage
preference groups. Journal of Retailing, 50 (4): 99-112.
Darden, W. R. and Reynolds, F. D. (1971). Shopping orientations and
product usage roles. Journal of Marketing Research, 8: 505-508.
Durvasula, S., Lysonski, S. and Andrews, J. C. (1993). Cross-cultural
generalizability of a scale for profiling consumers’ decision-making styles. The
Journal of Consumer Affairs, 27 (1): 55-65.
Fan, J. X. and Xiao, J. J. (1998). Consumer decision-making styles of
young-adult Chinese. The Journal of Consumer Affairs, 32 (2): 275-294.
Feick, L. F., Price, L. L. and Higie R. A. (1986). People who use people:
the other side of opinion leadership. Advances in Consumer Research, 13 (1): 301-
305.
Flynn L. R., Goldsmith R. E. and Eastman J. K. (1996). Opinion leaders
and opinion seekers: two new measurement scales. Journal of Academy of
Marketing Science, 24 (2): 137-147.
Gönen, E. and Özmete, E. (2006). Decision-making styles of young
Turkish consumers. Journal of the Home Economics Institute of Australia, 13 (1):
26-33.
Hafstrom, J. L., Chae, J. S. and Chung, Y. S. (1992). Consumer decisionmaking
styles: comparison between United States and Korean young consumers.
The Journal of Consumer Affairs, 26 (1): 146-158.
Hiu, A. S. Y., Siu, N. Y. M., Wang, C. C. L. and Chang, L. M. K. (2001).
An investigation of decision-making styles of consumers in China. The Journal of
Consumer Affairs, 35 (2): 326-345.
Hoyer, W. D. and Stokburger-Sauer, N. (2007). A comparison of
antecedents and consequences of market mavens and opinion leaders. In T. Bayón,
A. Herrmann, F. Huber, M. Hammerschmidt and Nicola E. Stokburger-Sauer
(Eds.) Vielfalt und einheit in der marketingwissenschaft: 215-236. Wiesbaden:
Gabler.
Özgen, Ö., Duman Kurt, S. DEÜ SBE Dergisi, Cilt: 15, Sayı:2
264
Kavas, A. and Yeşilada, F. (2007). Decision making styles of young
Turkish consumers. European Journal of Economics, Finance and Administrative
Sciences, 9: 73-85.
Lastovicka, J. L. (1982). On the validation of lifestyle traits: a review and
illustration. Journal of Marketing Research, 19 (1): 126-138.
Lyons, B. and Henderson K. (2005). Opinion leadership in a computermediated
environment. Journal of Consumer Behavior, 4 (5): 319-329.
Lysonski, S., Durvasula, S. and Zotos, Y. (1996). Consumer decisionmaking
styles: a multi-country investigation. European Journal of Marketing, 30
(12): 10-21.
Mitchell, V. W. and Bates, L. (1998). UK consumer decision making
styles. Journal of Marketing Management, 14 (1/3): 199-225.
Moschis, G. P. (1976). Shopping orientations and consumer uses of
information. Journal of Retailing, 52 (2): 61-70.
OECD, (June 2011), The Internet Economy: Generating Innovation and
Growth, Paris.
Okazaki, S. (2009). Social influence model and electronic word of mouth.
International Journal of Advertising, 28 (3): 439-472.
Phelps, J. E., Lewis, R., Mobilio, L., Perry, D. and Raman, N. (2004). Viral
marketing or electronic word-of-mouth advertising: examining consumer responses
and motivations to pass along email. Journal of Advertising Research, 45 (4): 333-
348.
Pice, L. L. and Feick L. F. (1984), The role of interpersonal sources in
external search: an informational perspective. Advances in Consumer Research, 11
(1): 250-253.
Rogers, E. M. and Cartano, D. G. (1962), Methods of measuring opinion
leadership. Public Opinion Quarterly, 26 (3): 435-441.
Schiffman, L. G. and Kanuk L. L. (2007). Consumer behavior. New
Jersey: Prentice Hall.
Shim, S. (1996). Adolescent consumer decision-making styles: the
consumer socialization perspective. Psychology and Marketing, 13 (6): 547-569.
Shoham, A. and Ruvio, A. (2008). Opinion leaders and followers: a
replication and extension. Psychology & Marketing, 25 (3): 280-297.
Sproles, E. L. and Sproles, G. B. (1990). Consumer decision-making styles
as a function of individual learning styles. The Journal of Consumer Affairs, 24 (1):
134-147.
Analysis of Decision Making Styles… DEU Journal of GSSS, Vol: 15, Issue: 2
265
Sproles, G. B. and Kendall, E. L. (1986). A methodology for profiling
consumers’ decision-making styles. The Journal of Consumer Affairs, 20 (2): 267-
279.
Sproles, G. B. (1985). From perfectionism to fadism: measuring
consumers’ decision-making styles. In K. P. Schnittgrund (Eds.) Proceedings of the
American Council on Consumer Interests: 79-85. Columbia, MO: ACCI.
Stephenson, P. R. and Willett, R. P. (1969). Analysis of consumers’ retail
patronage strategies. In P. R. McDonald (Ed.) Marketing involvement in society
and the economy: 316-322. Chicago: American Marketing Association.
Stone, G. P. (1954). City shoppers and urban identification: observations
on the social psychology of city life. American Journal of Sociology, 60 (1): 36-45.
Sun, T., Youn, S., Wu, G. and Kuntaraporn, M. (2006). Online word-ofmouth
(or mouse): an exploration of its antecedents and consequences. Journal of
Computer-Mediated Communication, 11 (4): 1104-1127.
Tai, H. C. S. (2005). Shopping styles of working Chinese females. Journal
of Retailing and Consumer Service, 12 (3): 191-203.
Tigert, D. J. and Arnold, S. J. (1971). Profiling self-designated opinion
leaders and self-designated innovators through life style research. In D. Gardner
(Ed.) Proceedings of the 2nd Annual Conference of the Association for Consumer
Research: 425-445. Association for Consumer Research.
Tsang, A. S. L. and Zhou, N. (2005). Newsgroup participants as opinion
leaders and seekers in online and offline communication environments. Journal of
Business Research, 58 (9): 1186-1193.
TSI, Turkish Statistical Institute (2011). “Information and communication
technology (ICT) usage survey in households and individuals”
http://www.turkstat.gov.tr/PreHaberBultenleri.do?id=8572, (16.10.2011).
Ünal, S. and Erciş, A. (2007). Genç pazarın satın alma tarzlarının
belirlenmesi üzerine bir araştırma. Atatürk Üniversitesi İktisadi ve İdari Bilimler
Dergisi, 21 (1): 321-336.
Walsh, G., Mitchell, V. W. and Henning-Thurau, T. (2001). German
consumer decision-making styles. The Journal of Consumer Affairs, 35 (19): 73-
95.
Wells, W. D. (1975). Life style and psychographics. Chicago, IL:
American Marketing Association.
Westbrook, R. A. and Black, W. (1985). A motivation-based shopper
typology. The Journal of Retailing, 61 (1): 78-103.
Özgen, Ö., Duman Kurt, S. DEÜ SBE Dergisi, Cilt: 15, Sayı:2
266
Woratschek, H. and Horbel, C. (2006). Are recommendations of venturers
valuable? - a study of word-of-mouth communication behavior of variety-seeking
tourists and opinion leaders. In K. M. Ekstrom and H. Brembeck (Eds.), European
Advances in Consumer Research, 7: 469-470. Goteborg, Sweden: Association for
Consumer Research.
Wright, C. R. and Cantor, M. (1967). The opinion seeker and avoider:
Steps beyond the opinion leader concept. Pacific Sociological Review, 10 (1): 33-
43.
Thank you for copying data from http://www.arastirmax.com
