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The study of effective factors on development of tourism in Esfivard shourab rural district, sari

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Abstract (2. Language): 
Tourism is a phenomenon which has various enterprises and employments. Addressing it can result in economic, social, cultural and political developments. Tourism has different varieties. On of its components is rural tourism. This kind of tourism is in relation to natural attractive (attractions) places, cultural and ancient in heritages which causes to revive the cultures and national and regional genuineness. Regarding Esfivard shourab rural district has various and tourism attractions, but because of lack of information to introduce the attractions to the tourists, this rural district cannot be included within the domain to attract rural tourists. Statistical population of this research includes all citixens of sari. Based on Morgan table, 384 of them were selected in simple randomized method and were directly questioned According to the obtained results, the respondents evaluated the capacities of this rural district to attract the tourists as appropriate. But they had not significant information in respect of the attractions of this rural district. By correct (accurate) planning and notification, we can observe to attract more rural tourists in this rural district.
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