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Assessment of ecotourism and geo-tourism potentials the Chahardangeh region (In the Mazandaran province) using the SWOT model

Journal Name:

  • Cumhuriyet Üniversitesi Fen Fakültesi Fen Bilimleri Dergisi

Publication Year:

  • 2015

Key Words:

Author NameUniversity of Author
Abstract (2. Language): 
Today, tourism industry is one of the main sources of income, employment and infrastructure to achieve sustainable development. Therefore, the development of the tourism industry requires knowledge and adequate awareness of the issues and factors of economic, social and cultural of each region. Chahardangeh area is one of the beautiful areas of between the Mazandaran and Semnan province. This study is an analytical - survey. To collect data and the required information, library studies and documents were used, using the viewpoint of experts and field research, including interviews and questionnaires and by the use of SWOT technique weaknesses, strengths, opportunities and threats to tourism development in the region of Chahardangeh were discussed. The results showed that according to the tourists' opinion, tourism opportunities in the region are more than weaknesses, threats and strengthen. That shows the necessity to study the tourism industry in the study area. The results of the assessment of SWOT method indicate that invasive strategy (SO), is the main strategy to develop ecotourism. Finally, the strategy introduced Geo-tourism and ecotourism potentials to authorities and investors to enhance investment in infrastructure in the field of tourism with 20.179 points was recognized as the best strategy.
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