You are here

A Literature Review: Website Design and User Engagement

Journal Name:

Publication Year:

Abstract (2. Language): 
Proper design has become a critical element needed to engage website and mobile application users. However, little research has been conducted to define the specific elements used in effective website and mobile application design. We attempt to review and consolidate research on effective design and to define a short list of elements frequently used in research. The design elements mentioned most frequently in the reviewed literature were navigation, graphical representation, organization, content utility, purpose, simplicity, and readability. We discuss how previous studies define and evaluate these seven elements. This review and the resulting short list of design elements may be used to help designers and researchers to operationalize best practices for facilitating and predicting user engagement.
1
14

REFERENCES

References: 

Arroyo, Ernesto, Selker, Ted, & Wei, Willy. (2006). Usability tool for analysis of web
designs using mouse tracks. Paper presented at the CHI'06 Extended Abstracts on
Human Factors in Computing Systems.
Atterer, Richard, Wnuk, Monika, & Schmidt, Albrecht. (2006). Knowing the user's every
move: user activity tracking for website usability evaluation and implicit interaction.
Paper presented at the Proceedings of the 15th international conference on World
Wide Web.
Auger, Pat. (2005). The impact of interactivity and design sophistication on the performance
of commercial websites for small businesses. Journal of Small Business Management,
43(2), 119-137.
Avouris, Nikolaos, Tselios, Nikolaos, Fidas, Christos, & Papachristos, Eleftherios. (2003).
Website evaluation: A usability-based perspective Advances in Informatics (pp. 217-
231): Springer.
Banati, Hema, Bedi, Punam, & Grover, PS. (2006). Evaluating web usability from the user's
perspective. Journal of Computer Science, 2(4), 314.
Belanche, Daniel, Casaló, Luis V, & Guinalíu, Miguel. (2012). Website usability, consumer
satisfaction and the intention to use a website: The moderating effect of perceived
risk. Journal of retailing and consumer services, 19(1), 124-132.
Bevan, Nigel. (1997). Usability issues in web site design. Paper presented at the HCI (2).
Blackmon, Marilyn Hughes, Kitajima, Muneo, & Polson, Peter G. (2003). Repairing usability
problems identified by the cognitive walkthrough for the web. Paper presented at the
Proceedings of the SIGCHI conference on Human factors in computing systems.
Blackmon, Marilyn Hughes, Polson, Peter G, Kitajima, Muneo, & Lewis, Clayton. (2002).
Cognitive walkthrough for the web. Paper presented at the Proceedings of the SIGCHI
conference on human factors in computing systems.
Braddy, Phillip W, Meade, Adam W, & Kroustalis, Christina M. (2008). Online recruiting:
The effects of organizational familiarity, website usability, and website attractiveness
on viewers’ impressions of organizations. Computers in Human Behavior, 24(6),
2992-3001.
Brady, Laurie, & Phillips, Christine. (2003). Aesthetics and usability: A look at color and
balance. Usability News, 5(1), 2003.
Online Journal of Communication and Media Technologies
Volume: 6 – Issue: 3 July - 2016
© Online Journal of Communication and Media Technologies 12
Cyr, Dianne, Head, Milena, & Larios, Hector. (2010). Colour appeal in website design within
and across cultures: A multi-method evaluation. International journal of humancomputer
studies, 68(1), 1-21.
Cyr, Dianne, Ilsever, Joe, Bonanni, Carole, & Bowes, John. (2004). Website Design and
Culture: An Empirical Investigation. Paper presented at the IWIPS.
Dastidar, Surajit Ghosh. (2009). Impact of the factors influencing website usability on user
satisfaction.
De Angeli, Antonella, Sutcliffe, Alistair, & Hartmann, Jan. (2006). Interaction, usability and
aesthetics: what influences users' preferences? Paper presented at the Proceedings of
the 6th conference on Designing Interactive systems.
Djamasbi, Soussan, Siegel, Marisa, & Tullis, Tom. (2010). Generation Y, web design, and
eye tracking. International journal of human-computer studies, 68(5), 307-323.
Djonov, Emilia. (2007). Website hierarchy and the interaction between content organization,
webpage and navigation design: A systemic functional hypermedia discourse analysis
perspective. Information Design Journal, 15(2), 144-162.
Duggan, M., Ellison, N., Lampe, C., Lenhart, A., & Smith, A. (2015). Social Media update
2014. Washington, D.C.: Pew Research Center.
Flavián, Carlos, Guinalíu, Miguel, & Gurrea, Raquel. (2006). The role played by perceived
usability, satisfaction and consumer trust on website loyalty. Information &
Management, 43(1), 1-14.
George, Carole A. (2005). Usability testing and design of a library website: an iterative
approach. OCLC Systems & Services: International digital library perspectives,
21(3), 167-180.
Google.com. (2015). Bounce Rate. Analyrics Help. Retrieved 2/11, 2015, from
https://support.google.com/analytics/answer/1009409?hl=en
Green, D., & Pearson, J.M. (2006). Development of a web site usability instrument based on
ISO 9241-11. Journal of Computer Information Systems, Fall.
Horvath, Keith J, Ecklund, Alexandra M, Hunt, Shanda L, Nelson, Toben F, & Toomey,
Traci L. (2015). Developing Internet-Based Health Interventions: A Guide for Public
Health Researchers and Practitioners. J Med Internet Res, 17(1), e28. doi:
10.2196/jmir.3770
Online Journal of Communication and Media Technologies
Volume: 6 – Issue: 3 July - 2016
© Online Journal of Communication and Media Technologies 13
International Standardization Organization. (1998). ISO 2941-11:1998 Ergonomic
requirements for office work with visual display terminals (VDTs) -- Part 11:
Guidance on usability: International Standardization Organization (ISO).
Internet Use Over Time. (2014, January 2). Retrieved February 15, 2015, from
http://www.pewinternet.org/data-trend/internet-use/internet-use-over-time/
Internet User Demographics. (2013, November 14). Retrieved February 11, 2015, from
http://www.pewinternet.org/data-trend/internet-use/latest-stats/
Kim, Jinwoo, Lee, Jungwon, Han, Kwanghee, & Lee, Moonkyu. (2002). Businesses as
Buildings: Metrics for the Architectural Quality of Internet Businesses. Information
Systems Research, 13(3), 239-254. doi: doi:10.1287/isre.13.3.239.79
Lee, Younghwa, & Kozar, Kenneth A. (2012). Understanding of website usability:
Specifying and measuring constructs and their relationships. Decision Support
Systems, 52(2), 450-463.
Lim, Sun. (2002). The Self-Confrontation Interview: Towards an Enhanced Understanding of
Human Factors in Web-based Interaction for Improved Website Usability. J.
Electron. Commerce Res., 3(3), 162-173.
Lowry, Paul Benjamin, Spaulding, Trent, Wells, Taylor, Moody, Greg, Moffit, Kevin, &
Madariaga, Sebastian. (2006). A theoretical model and empirical results linking
website interactivity and usability satisfaction. Paper presented at the System
Sciences, 2006. HICSS'06. Proceedings of the 39th Annual Hawaii International
Conference on.
Maurer, Steven D, & Liu, Yuping. (2007). Developing effective e-recruiting websites:
Insights for managers from marketers. Business Horizons, 50(4), 305-314.
Mobile Technology Fact Sheet. (2013, December 27). Retrieved August 5, 2015, from
http://www.pewinternet.org/fact-sheets/mobile-technology-fact-sheet/
Nielsen, Jakob. (2012). Usability 101: introduction to Usability. Retrieved 2/11, 2015, from
http://www.nngroup.com/articles/usability-101-introduction-to-usability/
Palmer, Jonathan W. (2002). Web Site Usability, Design, and Performance Metrics.
Information Systems Research, 13(2), 151-167. doi: doi:10.1287/isre.13.2.151.88
Petre, Marian, Minocha, Shailey, & Roberts, Dave. (2006). Usability beyond the website: an
empirically-grounded e-commerce evaluation instrument for the total customer
experience. Behaviour & Information Technology, 25(2), 189-203.
Online Journal of Communication and Media Technologies
Volume: 6 – Issue: 3 July - 2016
© Online Journal of Communication and Media Technologies 14
Petrie, Helen, Hamilton, Fraser, & King, Neil. (2004). Tension, what tension?: Website
accessibility and visual design. Paper presented at the Proceedings of the 2004
international cross-disciplinary workshop on Web accessibility (W4A).
Raward, Roslyn. (2001). Academic library website design principles: development of a
checklist. Australian Academic & Research Libraries, 32(2), 123-136.
Rosen, Deborah E, & Purinton, Elizabeth. (2004). Website design: Viewing the web as a
cognitive landscape. Journal of Business Research, 57(7), 787-794.
Shneiderman, Ben, & Hochheiser, Harry. (2001). Universal usability as a stimulus to
advanced interface design. Behaviour & Information Technology, 20(5), 367-376.
Song, Jaeki, & Zahedi, Fatemeh “Mariam”. (2005). A theoretical approach to web design in
e-commerce: a belief reinforcement model. Management Science, 51(8), 1219-1235.
Sutcliffe, Alistair. (2001). Heuristic evaluation of website attractiveness and usability
Interactive systems: design, specification, and verification (pp. 183-198): Springer.
Tan, Gek Woo, & Wei, Kwok Kee. (2007). An empirical study of Web browsing behaviour:
Towards an effective Website design. Electronic Commerce Research and
Applications, 5(4), 261-271.
Tarafdar, Monideepa, & Zhang, Jie. (2008). Determinants of reach and loyalty-a study of
Website performance and implications for Website design. Journal of Computer
Information Systems, 48(2), 16.
Thompson, Lori Foster, Braddy, Phillip W, & Wuensch, Karl L. (2008). E-recruitment and
the benefits of organizational web appeal. Computers in Human Behavior, 24(5),
2384-2398.
W3schools.com.). Browser Statistics and Trends. Retrieved 1/15, 2015, from
http://www.w3schools.com/browsers/browsers_stats.asp
Williamson, Ian O, Lepak, David P, & King, James. (2003). The effect of company
recruitment web site orientation on individuals’ perceptions of organizational
attractiveness. Journal of Vocational Behavior, 63(2), 242-263.
Zhang, Ping, Small, Ruth V, Von Dran, Gisela M, & Barcellos, Silvia. (2000). A two factor
theory for website design. Paper presented at the System Sciences, 2000. Proceedings
of the 33rd Annual Hawaii International Conference on.
Zhang, Ping, & Von Dran, Gisela M. (2000). Satisfiers and dissatisfiers: A two‐factor model
for website design and evaluation. Journal of the American society for information
science, 51(14), 1253-1268.

Thank you for copying data from http://www.arastirmax.com