Journal Name:
- Online Journal of Communication and Media Technologies
Key Words:
| Author Name | University of Author |
|---|---|
Abstract (2. Language):
Green marketing is part of the understanding of environmentally sensitive business
administration. Businesses need to make all production process green in order to demonstrate
their environmental sensitivity. In other words, going green requires a holistic approach. In
terms of environmentalism, it is extremely important for business owners and managers to be
environmentally conscious and make other workers so, to choose raw material with the least
harm to the environment, to improve the processes of production in order to reduce waste
amount, to recycle waste, to collect unrecyclable waste and destroy it with the least harm to
the environment. Reducing the amount of packaging, choosing recyclable decomposable
material for packaging and encouraging the collecting of packaging waste are energy
elements of distribution and promotion. Businesses have to become as sensitive as individuals
towards the natural environment in order to survive themselves. In this study, the relationships
between the social-demographic characteristics of consumers and consumers’ green
purchasing behaviour have been examined. In the research part of the study, a research was
made on the fourth classs tudents of Atatürk University, Faculty of Communication. The
research is madewith a survey which includes questions about student’s environmental
experience, their attitude about environment and their thought about environmental issues.
Research realized on 200 samples.
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