BALACHANDRA R., " Optimal Portfolio for R&D and NPD Projects", Northeastern
University, Boston, MA 02115. 617.373.4755
BALACHANDRA R. and J.F. FRĐAR, "Factors for Success in R&D Projects and New Product
Innovation: A Contextual Framework", IEEE Transaction on Engineering Management, Vol;
EM-44, No.3, August 1997.
COHEN Wesley M. and Daniel A. LEVĐNTHAL, "Fortune Favors the Product Firm",
Manegement Science, 40:227-251.,1994.
COOPER R. C., S.C. EDGETT and E.J. KLEĐNSCHMĐDT, "Portfolio Management for New
Products", Reading MA: Addison Wesley, 1998.
DAVIS R.E., "The Role of Market Research in The Development of New Consumer
Product", Journal of Product Innovation Management, Vol 10, 1993.
FRĐAR J.F. and R. BALACHANDRA, "Spotting the Customer For Emerging Technologies",
Research Technology Management, August 1999, Vol:42, No:4 .
GALBRAĐTH J., "Desinging Complex Organizations", Reading MA: Addison-Wesley, 1973.
HAMEL Gary and C.K. PRAHALAD, "Corparete Imagination and Expeditionary Marketing",
Harvard Business Review 69:81-92. 1991.
HĐLTON Peter, "Handbook of New Product Development", Prentice -Hall Inc, 1961.
JOHNE F.A. and P.A. SNELSON, "Success Factors in Product Innovation : A Selective Review of
Literature", Journal of Product Innovation Management, 1988, Vol:8.
KELLEY J.E., "Marketing Planning and Competitive Strategy", Englewood Cliffs, New
Jersey, Prentice-Hall, Đnc., 1972.
KRAUSHAR Peter M., "New Products and Diversification", London, Business Books Limited,
1970.
LEARNER David B., "Demain New Product Planning: A Case History", The Journal of
Marketing Research Seciety, October, 1965.
MAĐDĐQUE M..A. and B.J.ZĐRGER, "A Study of Success and Failure in Product Innovation: The
case of The U.S. Electronic Industry", IEEE Transaction on Engineering Management, Vol;
EM-31, No.4,1984
MULLĐNS John W. and Daniel J. SUTHERLAND, "New Product Development in Rapidly
Changing Markets: An Exploratory Study", Journal of Product Innovation Management, Vol
15, No 3, 1998.
MURPHY John H. , "New Products Need Special Management" ,Journal Of Marketing,
Vol.26, No.4, October, 1962.
O'CONNOR P., "Implimenting a Stage-gate Process: A Muti-Company Perspective", Journal of
Product Innovation Management, Vol 11, 1994.
ÖZER Muammer, "A Survey of New Product Evalution Models", Journal of Innovation
Management, 1999, Vol: 10, No: 16.
SHANKLĐN W.L. and J.K. RYANS, "Essentials of Marketing High Technology", Lexington,
MA: Lexington Books.
SHAPĐRA Z., "Risk Taking: A Managerial Perspective", New York: Rus-sell, 1995.
SPENDER J., "Some Frontier Activities Strategy Theorzing", Journal of Management Studies ,
Vol 30, No 1, 1993.
SULTAN F., "Zenith: Marketing Research for High Definition Television(HDTV),
Harvard Business School, Case 9-591-025, 1991.
Thank you for copying data from http://www.arastirmax.com