OKUMADA KÜÇÜK HARFLERİN BÜYÜK GÜCÜ

Today, the most superior way of obtaining knowledge is reading. Reading gives direction to the individual's language, cognitive, social skills and future. For this reason, great importance is given to the teaching of reading. The teaching of reading is carried out based on two basic skills including word recognition and comprehension. In the word recognition process, appearance of the letters the shapes of the wordswritten in uppercase or lowercase letters are effective. Brain research reveal that the words written in small letters more quickly recognized and understood. Based on the recognition of words written in capital letters, small letters become stronger and they are recognised easier than the capital letters. For this reason, a text written in small letter is read more quickly than in capital letters. In addition, text in lowercase letters makes to examine all the details of the text, in-depth awareness and understanding. Small letters are in the process of visual recognition, attention, and remember the rule affects reading, seeing, understanding, and accelerates the configuration tasks in mind. This situation makes the use of lowercase letters in advertising. The advertising in small letters and logos were more easily recognized and remembered. Therefore, in order to increase strength of association big companies and brands, are used lowercase letters. In reading activities taking these results into well known and necessary precautions should be taken about lowercase letters.