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Searching for the Quality of the Mission Statements of Turkish Private Universities

Türk Özel Üniversitelerinin Misyon Açıklamalarının Kalite Ölçütleri Çerçevesinde Değerlendirilmesi

Journal Name:

  • Atatürk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi

Publication Year:

  • 2012

Key Words:

Keywords (Original Language):

Author NameUniversity of Author
Abstract (2. Language): 
Misyon açıklamaları örgütlerin varlık nedenlerini ortaya koyan, faaliyet sınırlarını yansıtan; içerdiği amaç, ilke ve değerlerle imaj yaratan, paydaşları motive eden önemli bir strateji ve örgütsel iletişim unsurudur. Açıklamaların içerik olarak temel ölçütlere uygun olması onların etkililiğini de artıracaktır. Misyon açıklamaları üç grup unsur içermelidir, bunlar: Paydaşlar, bileşenler ve amaçlardır. Bu çalışma Türkiye’deki özel üniversitelerin tümü ele alınarak yukarıda belirtilen unsurların üniversite misyon açıklamalarında ne ölçüde değinildiğini ortaya koymaya yönelik olarak gerçekleştirilmiştir. Türkiye’deki 62 vakıf üniversitesinden 39 misyon açıklaması değerlendirilmiştir. Esas olarak vakıf üniversiteleri misyon açıklamalarının paydaşları düşük oranda, bileşenler ve amaçları ise yüksek oranda içerdiği görülmüştür. Türk özel üniversitelerinin misyon açıklamaları genel olarak işleve uygundur.
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Abstract (Original Language): 
Mission statements it is an important strategy and communication element for the reasons that it present basic purposes, borders of activities of organizations, it includes principles and values which create public image and motivate stakeholders. Statement’s adaptation to basic criteria will make them more effective. Mission statements should include three groups of elements: stakeholders, components, and purposes. This study, searching for the elements mentioned above, in mission statements, was implemented on entire Turkish private universities. 39 mission statements form 62 private universities were analysed. Essentially, private universities’ mission statements include stakeholders in low rate, and components and purposes in high rate. Generally, Turkish private universities’ statements are functional.
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REFERENCES

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