TENDENCY TOWARDS ONLINE SHOPPING IN BOSNIA AND HERZEGOVINA
Journal Name:
- Bilgi Ekonomisi ve Yönetimi Dergisi
Abstract (2. Language):
Having very intensive growth, internet has become significant marketing medium in Bosnia and
Herzegovina, and it can be predicted that internet as a means of purchase is going to be unavoidable in future
business. In this context it is necessary to consider position of enterprises, employees and customers, in order to
get the widest possible insight in concept of development of e-commerce in BiH. In this paper there are
presented results of research on usage of internet as a means of purchase and influence of demographic
characteristics to preference for shopping online. Moreover, paper will tend to create different customer profiles
and target groups that have different online shopping attitudes, preferences, and demands based on the results of
a specialized questionnaire.
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