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Destination Culture and Its Influence on Tourist Motivation and Tourist Satisfaction of Homestay VisitTurist Motivasyonunda

Mahalli Kültür ve Etkisi ve Apart Ziyaretlerinde Turist Memnuniyeti

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Abstract (2. Language): 
Kültürel ve tarihsel turizm kaynaklarının avantajıyla Hanoi uzun dönemli turizm kalkınma stratejisine son şeklini vermek zorundadır. Bu çalışma, apart turizm hizmet sektöründe stratejik pazarlama kararının tesis edilmesi anlayışını sağlamak için turizm planlamacılarına ve turizmcilere yardım etmeyi amaçlamaktadır. Ampirik analiz için Duonglam Eski Köyü’nün apart hizmetinden faydalanmış 150 uluslararası ziyaretçinin oluşturduğu datalar kullanılmıştır. Turist motivasyonu ve nihai varış noktası sadakatindeki memnuniyet arasındaki hipotezleri test etmek amacıyla regresyon yöntemi benimsenmiştir. Bu çalışma Duonglam köyündeki iklim şartları, nihai varış noktasına ulaşım kolaylığı, konaklama kalitesi, doğal güzellikler ve hijyen şartlarının turist memnuniyeti üzerinde önemli etkileri olduğu sonucunu çıkarmıştır. Diğer taraftan da bu sonuçlar Duonglam Eski Köyü’nün kültürel aktiviteleri ve turizm hizmet sektörü hakkında olumsuz bir kanıyı temsil etmektedir. Ayrıca çalışmada, araştırmanın sınırı ve turizm sektörü çalışanları için elde edilen bulguların sonuçları tartışılmıştır.
Abstract (Original Language): 
With the advantage of culture and historical tourism resource, Hanoi has to finalize its tourism development strategy for the long term. This study aims to help tourism planners and marketers to get an understanding that may provide a foundation for their strategic marketing decision in homestay tourism service. The empirical analysis used data from 150 international visitors who have experience in using homestay service in Duonglam old village. To test the hypotheses among tourist motivation, satisfaction with destination loyalty, regression is adopted. This study result show that climate conditions, the destination can be easily reached, the quality of the accommodation, beauty of the scenery and cleanliness are ranked most important attribute for tourist satisfaction with Duonglam village. Another hand the result also indicates negative image about tourist service and culture events of Duonglam old village. Implications of the findings for tourism marketers and research limitation are also discussed.

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