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Tüketime Etki Eden Sosyalleşme Faktörleri: Adolesanlara Yönelik Bir Uygulama

Socialization Factors Affecting Consumption: The Study for Adolescence

Journal Name:

  • Çankırı Karatekin Üniversitesi Sosyal Bilimler Enstitüsü Dergisi

Publication Year:

  • 2015

Key Words:

Keywords (Original Language):

Author NameUniversity of AuthorFaculty of Author
Abstract (2. Language): 
The socialization of children as consumers consists of a process including their adolescence and youth period. Parent, peers and mass media named as socialization factors have an important role in this process. This research’s aim is to find out the factors that influence the socialization of the individual as a consumer, how shape & impact on adolescent. The data was gathered from 374 students, 8th and 11th grade in Tarsus, Mersin. According to the results of the study, the effects of peers and mass media varied in terms of gender and also the effect of peers and parents varied in terms of income. Additionally, it was found correlation between age and parent and mass media.
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Abstract (Original Language): 
Çocukların tüketici olarak sosyalleĢmesi, adolesanlık ve gençlik dönemlerini de kapsayan bir süreçten oluĢmaktadır. Bu süreçte sosyalleĢme faktörleri olarak da adlandırılan aile, arkadaĢ grupları ve kitle iletiĢim araçlarının önemli bir rolü vardır. Bu araĢtırma, bireyin tüketici olarak sosyalleĢmesinde etkili olan faktörlerin adolesanlar üzerindeki etkisini ortaya çıkararak mevcut literatüre katkıda bulunmak amacıyla gerçekleĢtirilmiĢtir. AraĢtırmanın örneklemini Mersin ili Tarsus ilçesindeki okullarda, 8. ve 11. sınıflarda, okuyan 374 öğrenci oluĢturmaktadır. AraĢtırma sonuçlarına göre, arkadaĢ grupları ve kitle iletiĢim araçlarının etkisi cinsiyet; arkadaĢ grupları ve ailenin etkisi ise gelir bakımından farklılık göstermektedir. Ayrıca, araĢtırmadayaĢ ile aile ve kitle iletiĢim araçları arasında iliĢki bulunmuĢtur.
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  • Turkish

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