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Üniversite Öğrencilerinin Akıllı Telefon Satın Alma Tercihlerini Belirlemeye Yönelik Bir Araştırma

A Study on Determining Preferences of University Students’ Purchasing Smartphone

Journal Name:

  • Dokuz Eylül Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi

Publication Year:

  • 2014
DOI: 
M30, L86, L96

Key Words:

Keywords (Original Language):

Author NameUniversity of AuthorFaculty of Author
Abstract (2. Language): 
Influences of emerging technologies in all sectors as well as in social life brought about preferences for all devices is increasing more and more. Particularly, since university students’ adaptation is easier than others, their curiosity and concern about communication and information technologies make the preferences of purchasing advanced technologic devices such as smartphones steadily enhanced. With this standpoint, the aim of this study is to determine preferences of university students’ purchasing smartphone. In the scope of this study, questionnaire was applied and factor analysis, correlation analysis, regression analysis were performed in the light of obtained data. According to findings, it was found out that product features, brand and advertising efforts affected the preferences of purchasing smartphones.
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Abstract (Original Language): 
Gelişen teknolojinin etkilediği tüm sektörlerde olduğu gibi sosyal hayatta da teknolojinin beraberinde getirdiği bütün araçlara talep gün geçtikçe artmaktadır. Özellikle değişimlere karşı adaptasyonu daha kolay olan üniversite öğrencilerinin, iletişim ve bilişim teknolojilerine duyduğu merak ve ilgi, akıllı telefon gibi işlevselliği daha yüksek olan araçların tüketimini gittikçe arttırmaktadır. Bu bakış açısıyla, araştırmanın amacı üniversite öğrencilerinin akıllı telefon satın alma tercihlerini etkileyen faktörlerin belirlenmesidir. Araştırma kapsamında anket uygulaması yapılmış ve elde edilen veriler ışığında faktör analizi, korelasyon analizi ve regresyon analizi yapılarak analizler gerçekleştirilmiştir. Bulgulara göre üniversite öğrencilerinin akıllı telefon satın alma tercihlerini; ürün özellikleri, marka ve reklam çabalarının etkilediği ortaya çıkmıştır.
FULL TEXT (PDF): 
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