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Firmanın İhracat Yetkinliklerinin İhracat Performansına Etkisi

The Impact of Firm’s Export Competencies on Export Performance

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Abstract (2. Language): 
The purpose of this study is to investigate the impacts of employees’ export experience and knowledge, firms’ export experience, firms’ export market information, firms’ export commitment on marketing planning capabilities and export performance and the relationship between marketing planning capabilities and export performance. To test hypotheses the data were collected from a sample of 153 firms operating in the automotive part industry in Turkey via structured questionnaire. Results reveal that employees’ export experience and knowledge, firms’ export experience, firms’ export market information, firms’ export commitment are found to be positively related with the marketing planning capabilities and the export performance. Beside, marketing planning capability is found to be related positively with export performance.
Abstract (Original Language): 
Bu çalışmanın amacı firma çalışanlarının bilgi ve deneyiminin, firmanın ihracat deneyiminin, firmanın ihracat pazar bilgisinin, ihracat bağlılığının, pazarlama planlama yetenekleri ve ihracat performansı üzerindeki etkilerini ve pazarlama planlama yetenekleri ile ihracat performansı arasındaki ilişkiyi incelemektir. Araştırmada ileri sürülmüş olan hipotezleri test etmek amacıyla otomotiv yan sanayinde faaliyet gösteren 153 firmadan yapılandırılmış anket ile toplanan veriler analiz edilmiştir. Araştırma sonucunda, firma çalışanlarının bilgi ve deneyimi, firmanın ihracat deneyimi, firmanın ihracat pazar bilgisi, firmanın ihracat bağlılığının pazarlama planlama yetenekleri ve ihracat performansı ile pozitif olarak ilişkili olduğu görülmektedir. Bunun yanı sıra, pazarlama planlama yeteneğinin de ihracat performansı ile pozitif ilişkili olduğu görülmektedir.

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REFERENCES

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