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KOBİ’LERN ELEKTRONİK TİCARET KULLANMA EGİLİMİ ÜZERİNDE ETKİLİ OLAN FAKTÖRLERİN YAPISAL EŞİTLİK MODELİ İLE İNCELENMESİ

ANALYZING THE FACTORS WHICH EFFECT THE USAGE TENDENCY OF ELECTRONIC COMMERCE IN SMALL AND MEDIUM SZED ENTERPRISES THROUGH STRUCTURAL EQUATION MODELING

Journal Name:

  • Erciyes Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi

Publication Year:

  • 2008

Key Words:

Keywords (Original Language):

Author NameUniversity of AuthorFaculty of Author
Abstract (2. Language): 
The main purpose of this study is to investigate the factors which effect the usage tendency of electronic commerce in small and medium sized enterprises. From this point of view, a research model was developed as a result of literature review. The main purpose of this study is to determine the avarage and effect of perceived internal benefits of e-commerce, perceived difficulties related to e-commerce, the expected outer benefits of e-commerce and firms resources that takes place in the research model, on the usage tendency of e-commerce. To achieve this purpose face to face questionnaire was made with respondents. The questionnaire form copied and totally 350 of these applied to respondents. After evaluating these questionnaires the imperfect and false ones were eliminated and the number of useful questionnaire became 200. To test the research hypotheses structural equation model was used.
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Abstract (Original Language): 
Bu çalısmanın temel amacı, küçük ve orta büyüklükteki isletmelerin elektronik ticareti kullanma egilimleri üzerinde etkili olan faktörleri incelemektir. Bu baglamda, literatür çalısması sonucunda olusturulan arastırma modelinde yer alan elektronik ticaretin algılanan içsel yararları, elektronik ticaretle ilgili algılanan engeller, elektronik ticaretin beklenen dıssal faydaları ve firmanın kaynaklarının elektronik ticareti kullanma egilimi üzerindeki etkisini ve agırlıgını belirlemek çalısmanın temel amacını olusturmaktadır. Bu temel amaca ulasabilmek için cevaplayıcılarla yüz yüze görüsme yapılmıstır. Toplam 350 adet anket formu çogaltılıp cevaplayıcılara uygulanmıstır. Yapılan degerleme sonucunda eksik ve hatalı doldurulan anketlerin elenmesiyle, analize elverisli anket sayısı 200 olarak gerçeklesmistir. Arastırma hipotezlerini test etmek amacıyla yapısal esitlik modelinden faydalanılmıstır.
FULL TEXT (PDF): 
PDF icon arastirmax-kobilern-elektronik-ticaret-kullanma-egilimi-uzerinde-etkili-olan-faktorlerin-yapisal-esitlik-modeli-ile-incelenmesi.pdf
  • 31
145-163
  • Turkish

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