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YENİ ÜRÜN GELİŞTİRMEDE ÜST YÖNETİMİN ROLLERİNİN İSTATİSTİKSEL ANALİZLE BELİRLENMESİ

DETERMINING ROLES OF SENIOR MANAGEMENT IN NEW PRODUCT DEVELOPMENT USING STATISTICAL ANALYSIS

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Abstract (2. Language): 
Developing new products is very important not only for firms to survive and grow in today’s competitive environment but also for the development of national economies. Therefore, effective management of new product development attracts increasing attention of both practitioners and academics. This study investigates the roles of senior management in advanced manufacturing companies when developing new products. This study consists of two phases. Firstly, 14 different activities of top management in new product development were identified from the extant literature and international academic feedback. Then, data for 86 new product development projects collected from 85 companies active in the United Kingdom and four different roles of senior management were identified statistically with factor analysis using principle component analysis method. Results show that in developed countries like United Kingdom, the main roles of senior management in new product development are providing direction, active motivation, providing resources and setting a tolerant climate. Contibution of the findings to the theory and implications for companies in Turkey are discussed and future research directions are suggested.
Abstract (Original Language): 
Yeni ürünler gerek günümüz rekabet ortamında firmaların hayatta kalabilmesi ve büyüyebilmesi için gerekse ülke ekonomilerinin gelişimi için büyük önem taşımaktadır. Bu sebeple, yeni ürün geliştirme sürecinin etkin yönetimi günümüzde hem işletmeler hem de akademisyenler açısından giderek artan derecede önem kazanmaktadır. Bu çalışmada teknolojiye dayalı üretim yapan işletmelerdeki yeni ürün geliştirme projelerinde üst yönetimin rolleri incelenmiştir. Bu çalışma iki aşamadan oluşmuştur. Öncelikle, kapsamlı literatür taraması ve farklı ülkelerden uzman akademisyen görüşleri sonucunda yeni ürün geliştirme sürecine üst yönetimin 14 farklı katılım şekli belirlenmiştir. Daha sonra İngiltere’de faaliyet gösteren 85 işletmede 86 yeni ürün geliştirme projesi için veri toplanmış, verilerin temel bileşenler metodu ile istatistiksel faktör analizi sonucu üst yönetimin dört ana rolü belirlenmiştir. Elde edilen sonuçlar, İngiltere gibi gelişmiş ülkelerde, üst yönetimin yeni ürün geliştirme projelerinde yol gösterme, aktif motivasyon, kaynak sağlama ve uygun ortam oluşturma rollerini üstlendiğini göstermektedir. Sonuçların ülkemizde faaliyet gösteren işletmeler açısından anlamı ve teoriye katkısı tartışılmış ve ileriki araştırma konuları hakkında öneriler sunulmuştur.

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