Journal Name:
- Indian Streams Research Journal
Keywords (Original Language):
| Author Name |
|---|
Bookmark/Search this post with
Abstract (Original Language):
This paper deals with the issues of ecological labeling and eco marketing to ensure that consumers have
access to ecological products and have strong loyalty towards environmentally friendly business practices. In the
current scenario eco-marketing become a competitive prerogative for best performances in the international
market. A survey in Tamilnadu aimed at establishing, whether customers are loyal to eco-products and identify the
extent of understanding of eco marketing and eco labeling.
Keyword: Eco-products, Eco-marketing, Eco-labeling, Customer loyalty, Govt. policy.
FULL TEXT (PDF):
- 7
1-7