Agricultural Marketing Information Usage among Soybean Farmers in Nigeria

Journal Name:

Publication Year:

Abstract (2. Language): 
This study examined agricultural marketing information usage among soybean farmers in Nigeria using data from randomly sampled 150 soybean farmers in Benue State. The soybean farmers get agricultural marketing information mainly through other soybean producers (83.33%), family (70.00%), neighbours (67.33%), farmer’s cooperative organization (65.33%) and extension agents (62.67%). Other soybean producers (83.33%), family (81.33%), neighbours (80%), farmer cooperative society (80%), extension agents (66.67%) were highly evaluated as USEFUL by the farmers. Other soybean producers, cooperative society, off-farm employment, extension services and access to markets significantly influenced the probability of producers evaluating their agricultural marketing information as adequate. The greatest constraint to access to agricultural marketing information by soya bean farmers included inadequate access to extension services (22%), ineffective communication (20%), distance from other soya bean producers (16.67%), middlemen (16%), lack of capital (13.33%) and illiteracy (12%). Information sources and marketing information usefulness were not independent of one another among the respondents. Information sources and marketing information adequacy are not independent of one another among the respondents. More extension agents should be deployed to where the farmers are residing so as to reach a large number of the farmers and teach them on their areas of critical needs. Other methods of extension information dissemination should be used to transfer current, adequate and useful marketing information to the farmers. It should be ensured that any extension method being used to disseminate marketing information to the farmers is such that the farmers understand the message and marketing information being communicated to them.



[1] F.O. Adereti, O.E. Fapojuwo, and A.S. Onasanya, “Information utilization on cocoa production techniques by farmers in
Oluyole Local Government area of Oyo State, Nigeria,” European Journal of Social Science, vol. 3, no. 1, pp. 1-7, 2006.
[2] A.C. Kantumaya, Public libraries and community information services in Africa Journal of Archives and Information
Science, vol. 2, no. 1, pp. 33-38, 1992.
[3] J.U. Agbamu, Essentials of Agricultural Communication in Nigeria, Lagos: Malthouse Press Limited, 2006.
[4] S.S. Reddy, P.R. Ram, T.V.N. Sastry, and I.B. Devi, Agricultural Economics, New Delhi: Oxford and IBH Publishing Co. Pvt.
Ltd, 2004.
[5] J.U. Mgbada, “Effectiveness of information sources on improved farming practices to women farmers in Enugu State,
Nigeria,” Global Approaches to Extension Practice, vol. 2, no. 1, pp. 67-78, 2006.
[6] M.K. Brunnermeier, “Information leakage and market efficiency,” Review of Financial Studies, vol. 18, no. 2, pp. 417-
457, 2005.
[7] J.O. Olukosi, S.U. Isitor, and M.O. Ode, “Introduction to Agricultural Marketing and Prices: Principles and Applications,”
Abuja: Living Books Series, GU Publications, pp. 116, 2005.
[8] J.C. Umeh, “Marketing institution and functions of Nigerian seed industry,” In R.K. Trivedi, I.A. Usman and J.C. Umeh
(Eds.), Compressive training in seed production manual for training in seed technology and seed production,
FMANR/FDA, Abuja, Nigeria & FAO, Rome, Italy, (TCP/NIR/6713(T), pp. 169, 1998.
[9] J.O. Olukosi, and P.O. Erhabor, “Introduction to Farm Management Economics: Principles and Application,” Zaria: Agitab
Publishers, 1998.
[10] K. Demiryurek, “Information systems and communication networks for agriculture and rural people,” Agricultural
Economics – Czech, vol. 56, no. 5, pp. 209-214, 2010.
[11] World Bank Institute and Agriculture and Rural Development, African farming and food processing. In K. Larsen, R. Kim,
and F. Theus (Eds.), Agribusiness and Innovation Systems in Africa. The International Bank for Reconstruction and
Development/the World Bank 1818 H Street NW Washington DC 20433, 2009.
[12] S.T. Buccola, “Pricing efficiency and information use in risky markets,” American Journal of Agricultural Economics,
vol. 66, no. 5, pp. 711-716, 1984.s
[13] P. Francis, and N. Nweze, “Desk Study and Scooping Mission on Poverty and Well-being in Benue State,” Consultant’s
Report No. 14, Department for International Development, 2002.
[14] E. Jones, M.T. Batte, and G.D. Schnitkey, “A socio-economic analysis of marketing information usage among Ohio fruit
producers,” Southern Journal of Agricultural Economics, pp. 99-107, 1990.
[15] B. C. French, “Farm price estimation when there is bargaining: the case of processed fruits and vegetables,” Western
Journal Agricultural Economics, vol. 12, no. 1, pp. 17-26, 1987.
[16] R. P. King, and S. T. Sonka, “Management Problems of Farm and Agricultural Firms,” Discussion Paper 44, Strategic
Management Research Center, University of Minnesota, November, 1985.
[17] J.B. Bullock, D. Ray, and B. Thabet, “Valuation of crop and livestock reports: methodological issues and questions,”
Southern Journal of Agricultural Economics, vol. 14, no. 1, 13-19, 1982.
[18] S. Figlewski, “Market efficiency in a market with heterogenous information,” Journal of Political Economy, vol. 86, no. 4,
pp. 581-597, 1978.
[19] A. A. Ayeni, “Agricultural Information System for West Africa: A Paradigm for Sustainable Development of the Africa
Sub-Region,” ECOWAS Working Document for the establishment of Agricultural Information System (AGRIS), pp. 21,
[20] F. S. Idachaba, “The Nature of the Nigerian food problem,” Journal of Agricultural Science and Technology, vol. 1, no. 1,
pp. 1 – 77, 1991.
[21] M. Hubbard, “Improved Food Security: A Guide for Rural Development Manager,” London: University Press, pp. 85-102,
[22] J.A. Bryant, “Environmental Health: the dream and the reality,” World Health Forum, vol. 9, pp. 295-296, 1988.
[23] H.C. Lucas Jr., “User reactions and the management of information services,” Management Informatics, vol. 2, no. 4, pp.
165-172, 1973.
[24] H.C. Lucas Jr., “Systems quality, user reactions and the use of information systems,” Management Informatics, vol. 3,
no. 4, pp. 207-212, 1974a.
[25] H.C. Lucas Jr., “User reactions to computer operations,” Sloan Management Review, vol. 15, no. 3, pp. 59-67, (1974b).
[26] H.C. Lucas Jr., “Performance and the use of an information system,” Management Science, vol. 20, no. 8, pp. 908-919,
[27] D. Robey, “User attitudes and management information use,” Academy of Management Journal, vol. 22, no. 3, pp. 527-
538, 1979.
Agricultural Marketing Information Usage among Soybean Farmers in Nigeria
ISSN : 2028-9324 Vol. 1 No. 2, Dec. 2012 170
[28] R.L. Schultz, and D. P. Slevin, “Implementation and organizational validity: an empirical investigation,” In R.L. Shultz and
D.P. Slevin, (Eds.), Implementing Operations Research/Management Science. New York: American Elsevier, pp. 153-182,
[29] BENKAD, “Diagnostic survey of roots and tubers in Benue State,” Consultancy Report by BENKAD Consultants. Makurdi,
Nigeria: Benue Agricultural and Rural Development Authority, 1998.
[30] Benue Agricultural and Rural Development Authority, Crops area and yield survey report. Makurdi, Nigeria: Benue
Agricultural and Rural Development Authority (BNARDA), 1998.
[31] National Population Commission (NPC), The 2006 Population Census Official Gazette (Extraordinary), vol. 94, no. 24,
May 15, Lagos, 2007.
[32] J. Gibbon, and M.F. Warren, “Barriers to adoption of on-farm computers in England,” Farm Management, vol. 8, no. 1,
pp. 37-46, 1992.
[33] R. Kihlstrom, “A Bayesian model of demand for information about product quality,” International Economic Review,
vol. 15, no. 1, pp. 99-118, 1974.

Thank you for copying data from http://www.arastirmax.com