[1] J. Roberts, "Environmental Segmentation alternatives," Journal on Consumer Marketing, vol. 16, pp. 265- 278, 1999.
[2] T. Mazumdar, S. P. Raj, and I. Sinha, "Reference price research: review and propositions," Journal of Marketing, vol.
69, pp. 84-102, 2005.
[3] K. L. Anderson, "Terms of Sale," Journal of Marketing, vol. 11, pp. 250-257, 1947.
[4] L. James and R. E. Bucklin, "Reference Effects no Price and Promotion on Brand Choice " journal of Marketing
Research, vol. 26, pp. 299-310, 1989.
[5] Daniel, Howard, and R. A. Kerin, "Broadening the Scope of Reference Price Advertising Research: A Field Study of
Consumer Shopping Involvement," Journal of Marketing, vol. 70, pp. 185-204, 2006.
[6] I. Popescu and Wu, "Dynamic Pricing Strategies with Reference Effects," Operations Research, vol. 55, pp. 413-429,
2007.
[7] P. K. Kopalle, A. G. Rao, and J. L. AssunSao, "Asymmetric Reference Price Effects and Dynamic Pricing Policies,"
Journal of Marketing, vol. 15, pp. 60-85, 1996.
Yasser Rayes and Christian Bach
ISSN : 2028-9324 Vol. 3 No. 3, July 2013 625
[8] Kalyanaram and R. S. Winer, "Empirical Generalizations from Reference Price Research," journal of Marketing
Science, vol. 14, pp. 161-169, 1995.
[9] Hardie, Eric J Johnson , and P. Fader, "Modeling Loss Aversion and Reference Dependent Effects on Brand Choice "
journal of Marketing Science, vol. 12, pp. 378-94, 1993.
[10] D. J. Howard and R. A. Kerin, "Broadening the scope of reference price advertising research: a field study of consumer
shopping involvement," Journal of Marketing, vol. 70, pp. 185-204, 2006.
[11] B. Rosenbloom and B. Dimitrova, "The marketing mix paradigm and the Dixonian systems perspective of marketing,"
Journal of Historical Research in Marketing, vol. 55, pp. 53-66, 2011.
[12] Martin, "Consumer behavior in Tourism," Journal of Marketing, vol. 21, pp. 155-168, 2002.
[13] G. George and K. Zoe, "Spring air Gabbler Publication," Journal on Enterprising Communities, vol. 3, pp. 152-175, 2009.
[14] J. Giessen, " Collectivism and individualism," Journal on Business Venturing, vol. 12, pp. 367- 384, 2013.
[15] M. Brucks, V. Zeithaml, and G. Naylor, "Price and Brand Name as Indicators of Quality Dimensions for Consumer
Durables," Journal of the Academy of Marketing Science, vol. 28, pp. 359-374, 2000.
[16] V. A. Zeithaml and K. L. Graham, "The Accuracy of Reported Reference Prices For Professional Services," Journal of
Marketing, vol. 10, pp. 607-611, 1983.
[17] K. B. Monroe, "Buyers' subjective perceptions of price," journal of Marketing Research, vol. 1, pp. 70-80, 1973.
[18] R. A. Briesch, L. Krishnamurthi, T. Mazumdar, and S. P. Raj, "A Comparative Analysis of Reference Price Models,"
Journal of Consumer Research," Journal of Consumer Research, vol. 24, pp. 202-214, 1997.
[19] C. Grönroos, "Keynote paper From marketing mix to relationship marketing - towards a paradigm shift in marketing,"
Journal of Marketing, vol. 35, pp. 322-339, 1997.
[20] C. Hemingway, "Behavior: Spring ear’s Publishers," Journal on Personal Values as A catalyst for CSR, vol. 60, pp. 233-
249, 2005.
[21] R. Miriam and M. Ames, Journal on Corporate Governance, vol. 16, pp. 443-459, 2008.
[22] H. Morris and W. Allen, "Consumer Behavior Palgrave Macmillan," Journal on international Business studies, vol. 25,
pp. 65-89, 2012.
[23] S. Puffer, "Academy of management," Journal on Business Strategies and Employee development, vol. 15, pp. 16-121,
2005.
[24] E. Richard and S. Wanda, "Examination of Diversity of Corporate Stakeholder roles," Journal on the Business Society,
vol. 40, pp. 266- 294, 2008.
[25] B. Shawn and R. Peters, "Consumer behavior," Journal on International Enterprise development and Management, vol.
6, pp. 38- 54, 2009.
[26] P. Greenlee and B. Cassiman, " Managerial and Decision Economics,," Journal of Marketing, vol. 20, pp. 115-130,
[27] 1R9. 9Sa9n. chez, "Strategic Flexibility in Product Competition," Journal of Strategic Management vol. 16, pp. 135-159, 1995.
[28] D. W, R. Dahl, V. Manchanda, and J. J. Argo, "Embarrassment in Consumer Purchase: The Roles of Social Presence and
Purchase Familiarity," Journal of Consumer Research, vol. 28, pp. 473-481, 2001.
Thank you for copying data from http://www.arastirmax.com