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A Science & Business Equation for Collaborative Corporate Innovation. Business Strategy, IP Strategy, R&D Strategy: an all-in-one Business Model. A review with a Bio-Technology & Green Chemistry Focus

Journal Name:

  • International Journal of Innovation and Applied Studies

Publication Year:

  • 2013

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Abstract (2. Language): 
Not all the best people work for you... This is likely one of the motivator for open-innovation in terms of future business development. IP, R&D and Business strategies are becoming one. The adjacent technology analysis, ATA©, goes beyond prior art and freedom to operate traditional approaches providing a new role to the IP strategist still preventing excessive lawyering. Coaching and mediating turn out to be part of this role given the broad interdisciplinary and multiscience skills required. Green chemistry and biotechnology are no exception since in essence they are multi-science founded and still today require an upfront pioneering state of mind. Largely regulatory driven the related businesses may enjoy the open-innovation approach even more or may end-up “not having the choice”. Two cases, involving advanced technologies in the sectors of Advanced Materials for Protection and Bio-based Material Engineering, are been used to illustrate the suitability of the proposed collaborative and participative business equation. This review, mostly intended for educational purposes, using illustrative situations close enough to reality, establishes a state of the art foundation for the layman and unexposed professionals. A number of fundamental references, more than 12 foundation books are cited to provide to the implementer a self-standing source of established literature.
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REFERENCES

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