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FİNANSAL HALKLA İLİŞKİLERDE HEDEF KİTLEYE ULAŞMA YÖNTEMLERİ

Journal Name:

  • İstanbul Üniversitesi İletişim Fakültesi Dergisi

Publication Year:

  • 2002
Author Name
Abstract (2. Language): 
Financial publi c relations has done more for the respectability of public relations in general. The success of financial PR has forced many chief executives. The main issues which communication strategies address in the 1990s are confidence, competition and competitors. Rapid changes in financial market regulation have created unstable conditions where information is at a premium. A large corparate organizat ion needs to develop comprehensive. Strategic alternatives to deal with on gain financial and investor publics as welt as changing numbers and status of employees. Communications strategies draw on the expertise of public relations agencies, but they in turn are recruiting more personel from the financial sector to improve their understanding of these highly complex markets.
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  • 2
709-724
  • Turkish

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