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SORUN YÖNETİMİ: KAVRAMSAL BİR DEĞERLENDİRME

Journal Name:

  • İstanbul Üniversitesi İletişim Fakültesi Dergisi

Publication Year:

  • 2002

Key Words:

Author NameUniversity of AuthorFaculty of Author
Abstract (2. Language): 
The significance of affecting the issues before they have an impact on the corporation/organization sets the importance of issue management. There is no collectively agreed upon definition of issue management as an activity of PR. On the other hand, the roles and functions that this term fulfills in corporate environments cannot be denied. This study attempts to evaluate issue management conceptually, and analyse the roles and functions that issue management undertakes in corporate environments.
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  • 1
375-389
  • Turkish

REFERENCES

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İLETİŞİM FAKÜLTESİ DERGİSİ/Sorun Yönetimi: Kavramsal Bir Değerlendirme
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