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GÜNÜMÜZDE TUTUNDURMA KAVRAMI VE ÖNEMİ

Promotion Concept Today and Its Importance

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Abstract (2. Language): 
Today,its vital to maintain different marketing programs which will provide the communication between producers and consumers that communicate necessary information to consumers and motivate them to purchase these kind of works which are named as 'promotion' is a way of communication by corporations to inform and influence people about their products and services.
529-533

REFERENCES

References: 

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AYHAN Doğan Yaşar, Pazariama, Ankara: Gazi Yayınları, 1992 -ÖZKALE Lerzan, SEZGİN Selime, URAY Nimet, ÜLENGİN Füsun, Pazarlama Stratejileri, İstanbul: İletişim Yayınlan, 1996

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