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HALKLA İLİŞKİLER VE PAZARLAMADA HİZMET KALİTESİ

The Service Quality İn Public Relations And Marketing

Journal Name:

  • İstanbul Üniversitesi İletişim Fakültesi Dergisi

Publication Year:

  • 2002

Key Words:

Author NameUniversity of Author
Abstract (2. Language): 
In our present day, Firms aimed to the customer satisfaction by making service quality higher in public relations and marketing. In business world in which constant change and a rigid competition took place, The Firms have been trying to come true changes necessary in its public relations and marketing services in quality higher.
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  • 1
561-568
  • Turkish

REFERENCES

References: 

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