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HALKLA İLİŞKİLER VE BASIN ARASINDAKİ İLİŞKİLER

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Abstract (2. Language): 
This research is based on an analysis of public relations news' differences between a national (Radika!) and a international (International Herald Tribune) press. The aim is to expose to be taken because of public relations messages which features in press. It is inevitable to be aware of these features if it is needed to develop relationships between public relations practititoners and journalists
371-382

REFERENCES

References: 

-BROOKS, David S.' How to Increase Media Covarage for your Product or Service by Understanding and Meeting Shared Responsibilities with the Media', Public Relations Quarterly, Voi.44, Number: 4, Winter 1999: 26-30. -FORTUNATO, John A,' Public Relations Strategies for Creating Mass Media Content: A Case Study of the National Basketball Association', Public Relations Review; Vol. 26, Number: 24, Winter 2000: 482
-OKAY,
Aydemi
r ve Ayla. Halkla İlişkiler ve Medya, Kapital Medya Hizmetleri, İstanbul.

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