Buradasınız

Anasayfa » Content

SİYASİ PARTİLERDE HALKLA İLİŞKİLER SÜRECİ: İç Hedef Kitleye Dair Bir Çalışma

Journal Name:

  • İstanbul Üniversitesi İletişim Fakültesi Dergisi

Publication Year:

  • 2003

Key Words:

Author NameUniversity of AuthorFaculty of Author
Abstract (2. Language): 
As many other areas global movement has also affected the organizational environment of political parties. The expectations, values and features of political parties' inner organizational environments members'- have changed accordingly. With regards to recent conditions the organizational communication which should be ruled by public relations of the body has gained great importance. The aim of the study is to draw attention to the increasing importance of public relations in the political parties. Since the topic of the study is -Public Relations Process in Political Parties- A Study Concerning The Domestic Audience' inner public relations process; aims, attendance, leaders and campaign tools are mainly discussed and the new vision of public realtions is concluded within the content.
Bookmark/Search this post with
FULL TEXT (PDF): 
PDF icon arastirmax-siyasi-partilerde-halkla-iliskiler-sureci-ic-hedef-kitleye-dair-bir-calisma.pdf
  • 1
229-246
  • Turkish

REFERENCES

References: 

-ADLER,
Mortimer
, (1984), A Vision of The Future; Twelve Ideas for a Better Life and a Better Society, Mc Millan, New York. -ADLER, Nick,(1991), International Dimensions of Organizational Behavior, PWS-Kent, Boston.
-BOGART, Leo, (1995), Commercial Culture: The Media System and Public Interest, Elt Publ.,Newyork
-BOON, Louis, (1990), Public Relations Management, Mac Graw Hill, New York.
-CHALMERS, Jeff, (2000), "Internet
Teknoloj
i ile İlintili Bir Şey Değildir", Mediacat, Y.8 : 69.
244
İLETİŞİMFAKÜLTESİ DERGİSİ/Siyasi Partilerde Halkla İlişkiler Süreci: İç Hedef Kitleye
Dair Bir Çalışına
-COTTERET, Marie ve Emeri CLAUDE, Seçim Sistemleri, Çev. Ahmet Kotil, (1995), İletişim Yayınları, İstanbul.
-DAWIS, Keith, (1983),
"Managemen
t Communication and The Grape Wine" Harvard Business Review (Eylül). -DENTON, Robert ve Garry WOODWARD, (1990), Political Communications in America, Preager Series in Political Communications. -GÖZTAŞ, Aylin, (1997), İşletmelerde Toplam Kalite Felsefesinin Yerleştirilmesinde İnsan Kaynağının Geliştirilmesi Açısından Halkla İlişkiler Yönetiminin Rolü, E.Ü. S.B.E. H.İ.T. Bölümü, Doktora Tezi, İzmir.
-GÜRGEN, Haluk, (1997), Örgütlerde İletişim Kalitesi, Der Yayınlan, İstanbul.
-HELLRİEGEL, Don and John SLOCUM (1986), Management, 4& Edition, Reading MA Addison-Wesley.
-HODGETTS, Richard, (1993), Modern Human Relations at Work, 5th Ed., Forworth, Dryden.
-ISHIKAWA, Kaoru, (1976), Guide to Quality Control, Japan,:Asian Productivity Organization, Tokyo.
-KAPANİ, Münci,(1978), Politika Bilimine Giriş, A.Ü.H.F. Yayınları, No: 431, Ankara.
-MACCLELLAND, Valerie A,
(1988)
, Upward Communication^ Anyone Listening?, Personnel Journal (June).
245
İLETİŞİM FAKÜLTESİ DERGİSİ/Siyasi Partilerde Halkla İlişkiler Süreci; İç Hedef Kitleye
Dair Bir Çalışma
-MYERS, Scott (1970), Every Employee a Manager, Mc Graw Hill, New York.
-OKTAY, Mahmut, (2002), Politikada Halkla İlişkiler, Derin Yayınları, İstanbul.
-WAGNER III John A., and John R. HOLLENBECK,(1992), Management of Organizational Behavior, Prentice Hall, New York. -ZAREMBE, Alan, (1988), Working in Organizational Grapevine, Publishing House, Boston.

Thank you for copying data from http://www.arastirmax.com