Product Placement as an Advertising Way: Product Placement from the Public Relations Practitioners' point of View
Journal Name:
- İstanbul Üniversitesi İletişim Fakültesi Dergisi
| Author Name | University of Author | Faculty of Author |
|---|---|---|
Abstract (2. Language):
Public relations has incorporated varied media and interpersonal tools in an effort to support positive relationships between organizations and their many publics. In recent years, nezo tools and approaches to traditional tools , have become available to the public relations practitioner.The aim of this study is to research how product placement is accepted in public relations as an advertising way.
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FULL TEXT (PDF):
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297-300