TURIZM-HALKLA İLİŞKİLER İLİŞKİSİNİN BOYUTLARI

In this study, where the relationship between tourism and public relations is considered from different perspectives, it is emphasized that public relations activities have an important position in tourism. Tourism assumes great importance for the economy of every country. Meanwhile, public relations activities are carried out for the purpose of influencing the target groups and obtaining the expected results in tourism. Thus, public relations have an important function for the development of tourism sector. Public relations activities in tourism form an integrated organization including attitudes that give priority to public interest during decision-making process as well as relations with several different sectors.