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SİGARA MARKALARININ ÜRÜN YERLEŞTİRME BAĞLAMINDA TÜRK FİLMLERİNDE GÖSTERİMİ

Cigarette Advertising lit Turkish Cinema Ami Brand Appearances

Journal Name:

  • İstanbul Üniversitesi İletişim Fakültesi Dergisi

Publication Year:

  • 2005

Key Words:

Author NameUniversity of AuthorFaculty of Author
Abstract (2. Language): 
Tobacco- bramt appearences are common înjiims anda re beaming increasingly endorsed by actors. Tin most highly advertised cigarette brands account for most brand appearances, which suggests an advertising molxve to this practice. We selected the top 15 box-office hits in the Turkey, We analysed the content to assess the association between exposure to tobacco use films and srmyking behaviour in a sample of Turkish adolescents.
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  • 1
335-339
  • Turkish

REFERENCES

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-MEKEMSON CV, Glantz SA. (2002), How Ihe tobacco industry built its relationship with
Hollywood, Tobacco Control; 11:0-10
-Ng C.,&Dakake, B.(2002J Tobacco At The Movies: Tobacco Use in PG-13 Films, Report. www.toughontobacco,org,
-SARGENT, James; Tickle, Jennifer (2001) "Brand appearances in contemporary cinema films and contribution to global marketing of cigarettes" The Lancet, Vol:357, January 6H 2001, ss.29-32. -www.3 in ematurk .com

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