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KURUMSAL İLETİŞİMDE ÇALIŞAN BLOGLARININ KULLANIMI VE ETKİLERİ

Use And Impacts of Employee Blogs on Corporate Communication

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Abstract (2. Language): 
Improvements of information communication technologies provide to form new corporate communication tools. One of those new communication tools is blogs. As simplest, 'blogs' can be defined as frequently updated e-diaries. There are various types of blogs in the blogosphere as personal, corporate, marketing, employee and political blogs. In blogs, people are able to express their ideas freely about various issues and share them with other bloggers. Therefore, it is possible to state that blogs are crucial media for bloggers in order to influence each other. Corporations can easily and quickly get their messages from those blogs and can get feedback. Corporations communicate through blogs with employees who are one of the most important stakeholders of corporations. In blogs employees can get across in an interactive and fast way, employees' wants and problems can be learned in short span of time. Corporations, with effective usage of blogs, provide employee consistency, efficiency, motivation and satisfaction. The main aim of this study is to examine the roles of blogs in corporate communication. Due to this, firstly display blog notion, blogs' development, corporate blogs and employees blogsconcepts would be identified, and then the roles of blogs in corporate communication and blogs' effects would be discussed.
Abstract (Original Language): 
Bilgi iletişim teknolojilerinde yaşanan hızlı gelişmeler işletmelerin kurumsal iletişim çalışmalarında önemli değişikliklere neden olmuştur. Bu teknolojiler aynı zamanda kurumsal iletişimde kullanabilecek yeni iletişim araçlarının ortaya çıkmasını sağlamıştır. Bu iletişim araçlarından biri de bloglardır. Bloglart kısaca sıklıkla güncelleneıı e-gi'nlükler olarak tanımlamak mümkündür. Blogosferde kişisel, haber, kurumsal, pazarlama, çalışan ve politik gibi birçok blog türü bulunmaktadır. Bloglarda insanlar farklı konulardaki görüşlerini özgürce söyleyebilmekte ve diğer bloggerlarla fikirlerini paylaşabilmekte-dir. Bu anlamda blogların, bloggerların birbirlerini etkileyebilmesi açısından oldukça önemli bir iletişim ortamı olduğunu söylemek mümkündür. Kurumlar blogları farklı kurumsal iletişim amaçlarım gerçekleştirmek İçin kullanabilmektedir. Kurumlar, bloglar aracılığıyla hızlı bir şekilde mesajlarını paydaşlarına iletebilmekte ve onlardan geribildirim alabilmektedir. Kurumların bloglar aracılığıyla iletişim kurduğu en önemli paydaşlardan biri çalışanlardır. Bloglarda çalışanlarla hızlı ve interaktifbir şekilde iletişim kurulabilmekte, çalışanların istekleri ve şikâyetleri kısa bir surede öğrenilebilmektedir. Kurumlar, çalışanlarına yönelik olarak oluşturdukları blogların etkin kullanımı ile çalışan tatmini, verimliliği, motivasyonu ve bağlılığı sağlayabilmektedir. Bu çalışmada, blogların kurumsal iletişimdeki rolü ve Önemini ortaya koymak amaçlanmaktadır. Bu doğrultuda öncelikle blog kavramı, blogların gelişimi, kurumsal bloglar ve çalışan b'jgları kavramları açıklanmış, daha sonra çalışan bloglnrımn kurumsal iletişimdeki rolü ve etkileri tartışılmıştır.
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