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KİTLE İLETİŞİM ARAÇLARINDAKİ EĞLENCE İÇERİKLERİNE İLİŞKİN KURAMSAL YAKLAŞIMLAR HAKKINDA BİR DEĞERLENDİRME

AN EVALUATION ON THE THEORETICAL APPROACHES TO ENTERTAINMENT CONTENT IN THE MASS MEDIA

Journal Name:

  • İstanbul Üniversitesi İletişim Fakültesi Dergisi

Publication Year:

  • 2012

Key Words:

Keywords (Original Language):

Author NameUniversity of Author
Abstract (2. Language): 
The role of entertainment in both the mass media and daily life, and its effects on individuals and societies, is growing. The fact that the mass media is the primary entertainment provider today increases the need for academic research on entertainment. This article, arising from such need, aims to evaluate the theoretical approaches made to entertainment. Accordingly, in this article, the concept of entertainment is discussed with a special emphasis on the relationship of entertainment with art and information. Then, the psychological, cultural and ideological effects of entertainment on individuals and society are addressed. Psychological effects mainly contain the models developed as a result of research by media psychology scholars on entertainment. Cultural effects are discussed with respect to the stereotypes used in entertainment media, the effects of sexual and violent content of entertainment media on audiences, and the celebrity culture. Ideological effects are addressed with a special emphasis on the impact of entertainment on political manipulation of the masses. Finally, the entertainment industry is discussed with specific reference to its origins, distinctive features and its share in the global economy.
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Abstract (Original Language): 
Eğlencenin gerek kitle iletişim araçlarındaki, gerekse gündelik yaşamdaki rolü giderek artmaktadır. Bu artış, eğlencenin birey ve toplum üzerindeki etkilerininde yoğunlaşmasına neden olmaktadır. Günümüzde kitle iletişim araçlarının birincil kitlesel eğlence aktarıcısı konumunda bulunması, iletişim alanında eğlence olgusuna yönelik akademik çalışma ihtiyacını artırmıştır. Söz konusu ihtiyaçtan yola çıkan bu makale, eğlence alanındaki mevcut çalışmalar temelindeki kuramsal yaklaşımlar hakkında bir değerlendirme yapmayı amaçlamaktadır. Bu doğrultuda, eğlence kavramı, eğlence olgusunun sanat ve enformasyon karşısındaki konumuyla birlikte tartışılmıştır. Kavramla ilgili tartışmaları, eğlencenin birey ve toplum üzerinde yaptığı etkilere yönelik değerlendirmeler izlemiştir. Eğlencenin etkileri psikolojik, kültürel ve ideolojik olmak üzere üç başlık altında ele alınmıştır. Psikolojik etkiler başlığı altında, ağırlıklı olarak medya psikolojisi alanındaki akademisyenlerin eğlence konusunda yaptıkları araştırmalar sonucunda geliştirdikleri psikolojik etki modellerine yer verilmiştir. Kültürel etkiler bölümünde, kitle iletişim araçlarında sunulan eğlence içeriklerinde kullanılan kalıp yargılar,- cinsellik ve şiddet içerikli eğlence programlarının izleyiciler üzerindeki etkisi ve eğlence endüstrisiyle iç içe bir olgu olan magazin kültürü tartışılmıştır. İdeolojik etkiler ise, eğlencenin bilinç yönetimindeki rolü vurgulanarak ele alınmıştır. Son olarak, eğlence endüstrisi gelişimi, ayırt edici özellikleri ve küresel ekonomideki payına işaret edilerek değerlendirilmiştir.
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