Buradasınız

Anasayfa » Content

Türk tüketicilerin etnosentrik eğilimlerinin belirlenmesi üzerine bir araştırma

An empirical study on determining ethnocentric tendencies of Turkish consumers

Journal Name:

  • İstanbul Üniversitesi İşletme Fakültesi Dergisi

Publication Year:

  • 2013

Key Words:

Keywords (Original Language):

Author NameUniversity of AuthorFaculty of Author
Abstract (2. Language): 
In recent years; opposition to globalization has become wide spread in our country for different reasons and as a result regional nationalism movements affect consumer decision making process for buying. The main concept in this study, consumer ethnocentrism, was measured by CETSCALE and it was found that Turkish consumers have an intermediate level of consumer ethnocentrism tendency. Results of the study also revealed the relationship between the level of consumer ethnocentrism and the socio-demographic characteristics of Turkish consumers. In addition; ethnocentric tendency levels of Turkish consumers were found to differ according to their political view.
Bookmark/Search this post with
Abstract (Original Language): 
Son yıllarda çok farklı sebeplerle olsa da giderek ülkemizde de yaygınlaşmaya başlayan küreselleşme karşıtlığı sonucu oluşan yerel milliyetçilik akımlarının tüketicilerin satın alma karar sürecine olan etkisi yadsınamaz durumdadır. Bu çalışmada konu ile ilgili temel kavram olan tüketici etnosentrizmi CETSCALE ölçeği ile ölçülmüş ve araştırma kapsamındaki Türk tüketicilerinin orta düzeyde tüketici etnosentrizmi eğilimi gösterdikleri ortaya çıkmıştır. Araştırma kapsamındaki Türk tüketicilerinin sosyo-demografik özellikleri ile tüketici etnosentrizm düzeyleri arasında ilişki bulunmuştur. Ayrıca tüketicilerin etnosentrizm düzeylerinin siyasi görüşlerine göre farklılık göstermesi çalışmanın bulguları arasındadır.
FULL TEXT (PDF): 
PDF icon arastrmx_2057_42_pp_113-132.pdf
  • 1
113-132
  • Turkish

REFERENCES

References: 

[1] W.G. Sumner, “Folkways: A Study of the Sociological Importance of Usages, Manners, Customs, Mores, and Morals”, http://www.questia.com/read/33725041, 01 Temmuz 2012.
[2] T.A. Shimp, S. Sharma, Consumer ethnocentrism: Construction and Validation of the CETSCALE. Journal of Marketing Research, 24, 8, 280-289 (1987).
[3] J.H. Yu, G. Albaum, Sovereignty Change Influences on Consumer Ethnocentrism and Product Preferences: Hong Kong Revisited One Year Later. Journal of Business Research, 55, 891– 899 (2002).
[4] D.M. Newman, Sociology: Exploring the Architecture of Everyday Life, Sage Publications, USA, 2008, 106.
[5] G. Ritzer, The Blackwell Encyclopedia of Sociology, Blackwell Publishing, 2007, 1479.
[6] K.S. Stolley, The Basics of Sociology, Greenwood Publishing Inc., Westport, CT., 2005, 50.
[7] R.T. Schaefer, R.P. Lamm, Sociology, Mc Graw-Hill Book Company, New York, 1983, 71.
[8] J.J. Macionis, Sociology, 11th ed., Prentice-Hall. Inc., New Jersey., 2007, 80.
[9] R.P. Appelbaum, W.J. Chambliss, Sociology, HarperCollins College Publishers, New York, 1997, 76.
[10] J. Shin, Antecedents and Moderators of Consumer Ethnocentrism, and the Effect of Source Country Characteristics on Consumers' Attitudes Toward Purchasing Imported Product Categories, Doktora Tezi, College of Business Administration, University of South Carolina, 1993.
[11] G. Lantz, S. Loeb, Country of Origin and Ethnocentrism: An Analysis of Canadian and American Preferences Using Social Identity Theory. Advances in Consumer Research, 23, 374-378 (1996).
[12] T.A. Shimp, Consumer Ethnocentrism - The Concept and a Preliminary Empirical Test. Advances In Consumer Research, 11, 285-290 (1984).
[13] B.J. Moon, S.C. Jain, Consumer Processing of Foreign Advertisements: Roles of Country of Origin Perceptions, Consumer Ethnocentrism, and Country Attitude. International Business Review, 11, 2, 117-38 (2002).
[14] L.K. Good, P. Huddleston, Ethnocentrism of Polish and Russian consumers: Are Feelings and Intentions Related?. International Marketing Review, 12, 3, 35-48 (1995).
[15] T.H. Witkowski, Consumer Ethnocentrism in Two Emerging Markets: Determinants and Predictive Validity. Advances in Consumer Research, 25, 258-263 (1998).
[16] G. Balabanis, A. Diamantopoulos, R.D. Mueller, T.C. Melewar, The Impact of Nationalism, Patriotism and Internationalism on Consumer Ethnocentric Tendencies. Journal of International Business Studies, 32, 1, 157-175 (2001).
H. Asil, İ. Kaya / İstanbul Üniversitesi İşletme Fakültesi Dergisi 42, 1, (2013) 113-132 © 2013
131
[17] J.G. Klein, Us Versus Them or Us Versus Everyone? Delineating Consumer Aversion to Foreign Goods. Journal of International Business Studies, 33, 2, 345-363 (2002).
[18] A.E. Gegez, Pazarlama Araştırmaları, İstanbul: Beta Basım Yayım Dağıtım, 2005, 163.
[19] R.G. Netemeyer, S. Durvasula, D. R. Lichtenstein, A Cross-National Assessment of the Reliability and Validity of the CETSCALE. Journal of Marketing Research, 28, 3, 320-327 (1991).
[20] A. Caruana, The Effects of Dogmatism and Social Class Variables on Consumer Ethnocentrism in Malta. Marketing Intelligence and Planning, 14, 4, 39-44 (1996).
[21] S. Durvasula, J.C. Andrews, R.G. Netemeyer, A Cross Cultural Comparison of Consumer Ethnocentrism in The United Stades and Russia. Journal of International Consumer Marketing, 9, 4, 73-93 (1997).
[22] J.B.E. Steenkamp, H. Baumgartner, Assessing Measurement Invariance in Cross-National Consumer Research. Journal of Consumer Research, 25, 1, 78-91 (1998).
[23] J.D. Lindquist, I. Vida, R.E. Plank, A. Fairhurst, The Modified CETSCALE: Validity Tests in Czech Republic, Hungary and Poland. International Business Review, 10, 5, 505-516 (2001).
[24] O. Küçükemiroğlu, Market Segmentation by Using Consumer Lifestyle Dimensions and Ethnocentrism. European Journal of Marketing, 33, 5/6, 470-487 (1999).
[25] K. Saffu, J.H. Walker, An Assessment of the Consumer Ethnocentric Scale (CETSCALE) in an Advanced and Transitional Country: The Case of Canada and Russia. International Journal of Management, 22, 4 (2005).
[26] S.P. Douglas, E.J. Nijssen, On the Use of “Borrowed” Scales in Cross-National Research: A Cautionary Note. International Marketing Review, 20, 6, 621-642 (2003).
[27] E. Kaynak, A. Kara, Consumer Perceptions of Foreign Products. European Journal of Marketing, 36, 7/8, 928-949 (2002).
[28] S. Sharma, T. Shimp, J. Shin, Consumer Ethnocentrism: A Test of Antecedents and Moderators. Journal of the Academy of Marketing Science, 23, 1, 26-37 (1995).
[29] J. Herche, A Note on the Predictive Validity of the CETSCALE. Journal of the Academy of Marketing Science, 20, 3, 261-264 (1992).
[30] W. Haizhong, Consumer Ethnocetrism: An Empirical Study in China and Its Marketing Management Implications. Nankai Business Review, 154-162 (2003).
[31] R.G. Javalgi, V.P. Khare, A.C. Gross, R. F. Scherer, An Application of the Consumer Ethnocentrism Model to French Consumers. International Business Review, 14, 325–344 (2005).
[32] J.F. Hair, W.C. Black, B.J. Babin, R.L. Tatham, Multivariate Data Analysis, 5th edition, Pearson Prentice Hall, New Jersey, 1998, 117-118.
[33] A. Bawa, Consumer Ethnocentrism: CETSCALE Validation and Measurement of Extent. Vikalpa, 29, 3, 43-57 (2004).
[34] P. Huddleston, L.K. Good, L. Stoel, Consumer Ethnocentrism: Product Necessity and Polish Consumers’ Perceptions of Quality. International Journal of Retail and Distribution Management, 29, 5, 236-246 (2001).
H. Asil, İ. Kaya / İstanbul Üniversitesi İşletme Fakültesi Dergisi 42, 1, (2013) 113-132 © 2013
132
[35] R. Coşkun, R. Altunışık, Tüketicilerin Yerli ve Yabancı Ürünleri Algılamasında Milliyetçilik ve Küresel Bilinç Yönelimlerinin Etkisi, 6. Ulusal Pazarlama Kongresi Bildiriler Kitabı, Erzurum, 163-172 (2001).
[36] C. Uzkurt, M. Özmen, Tüketici Etnosentrizmi ve Ülke Orijini Etkisinin Tüketicilerin Yerli ve Yabancı Ürünlere Yönelik Tutumlarına Etkileri, 9. Ulusal Pazarlama Kongresi Bildiriler Kitabı, 262-274, Ankara: Gazi Üniversitesi (2004).
[37] C.M. Han, The Role of Consumer Patriotism in the Choice of Domestic versus Foreign Products. Journal of Advertising Research, 25-32 (1988).
[38] R. Schooler, Bias Phenomena Attendant to the Marketing of Foreign Goods in the U. S., Journal of International Business Studies. 2, 1, 71-80 (1971).
[39] C. Wang, The Effect of Foreign Economic, Political and Cultural Environment and Consumers' Socio-Demographics on Consumers' Willingness to Buy Foreign Products, Doktora Tezi, Graduate College of Texas A & M University, 1978.
[40] U.R. Orth, Z. Firbasova, Ethnocentrism and Consumer Evaluations of Czech Made Yoghurt. Agriculture Economy, 48, 4, 175-181 (2002).
[41] O. Mohamad, Z.U. Ahmad, E.D. Honeycutt, T.H. Tyebkhan, Does ‘Made in...’ Matter to Consumers? A Malaysian Study of Country of Origin Effect. Multinational Business Review, 69-73 (2000).
[42] M. Supphellen, T.L. Rittenburg, Consumer Ethnocentrism: When Foreign Products are Better. Psychology and Marketing, 18, 9, 907-27 (2001).
[43] J.J. Watson, K. Wright, Consumer Ethnocentrism and Attitudes Toward Domestic and Foreign Products. European Journal of Marketing, 34, 9-10, 1149-1166 (2000).
[44] K. Ruyter, M. Birgelen, M. Wetzels, Consumer Ethnocentrism in International Services Marketing. International Business Review, 7, 185–202 (1998).
[45] W. Lee, J. Hong, S. Lee, Communicating with American Consumers in the Post 9/11 Climate: An Empirical Investigation of Consumer Ethnocentrism in the United States. International Journal of Advertising, 22, 487–510 (2003).

Thank you for copying data from http://www.arastirmax.com