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K URUMSAL SOSYAL SORUMLULUK K AVRAMI VE GEL ISMEK TE OLAN ÜLK ELERDE KONUYA BAK IS

Concept of Corporate Social Responsibility and a Perspectiveon the Issue in Develoiing Country Context

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Abstract (2. Language): 
While determining their area of responsibilities, companies, attempt to develop their operations by taking opinions and expectations of all stakeholder groups in their complicated business networks into consideration. One of the questions here to answer is whether the companies exist to meet the expectations and needs of the community and the individuals or the community and the individuals exist for meeting the needs of the company. Corporate Social Responsibility (CSR) implementations, which develop within this framework, are especially worth to pay attention in the context of developing countries as these countries inherit a high potential in terms of market dynamics while, at the same time, do have a highly volatile market structure. Basing on this notion, this study first argues the conceptual framework and importance of CSR as a concept; then attempts to explain some important theoretical foundations coming from “Institutional Theory”, “Stakeholder Approach” and “Strategic Perspective”; and finally presents a brief look on certain implications of the issue in developing country context.
Abstract (Original Language): 
Isletmelerin, sorumluluk alanlarini belirlerken, giderek karmasiklasan isletme agindaki tüm paydas gruplarinin görüslerini ve beklentilerini dikkate alarak faaliyetlerini gelistirmeleri önem tasimaktadir. Bu dogrultuda cevaplanmasi gereken sorulardan biri, firmalarin mi toplumun ve bireyin ihtiyaçlarini karsilamak için var oldugu, yoksa birey ve toplumun mu firmalarin devamli ligi için var oldugu sorusudur. Bu çerçevede gelisen Kurumsal Sosyal Sorumluluk (KSS) uygulamalari, özellikle, pazar dinamikleri bakimindan önemli bir potansiyel içeren ama ayni ölçüde kirilgan bir yapida olan, gelismekte olan ülkeler baglaminda dikkat çekmektedir. Bu düsünceyi esas alarak gerçeklestirilen çalismada, öncelikle, KSS’nin kavramsal çerçevesi, kapsami ve önemi tartisilacak, ardindan; “Kurumsallasma Teorisi”, “Paydas Yaklasimi” ve “Stratejik Yaklasim”in KSS anlayisi için olusturdugu teorik temeller açiklanacak ve son olarak, konunun gelismekte olan ülkelerde nasil ele alindigina deginilecektir.
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Corporate Social
Responsibility and Environmental Management,
Business and Society Review,
Journal of
BusinessEthics
Academy of Management
Review
The New Institut ionalism In
Organization Analysis
K urumsal Sosyal Sorumluluk
Br itish Journal of
Management
Corporate Social Responsibility and Environmental
Management
Journal of Business Ethics
Journal of Consumer Marketing.
Corporate
Governance,
European Journal of
Marketing
RevueFrançaise deGestion.

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