Buradasınız

Anasayfa » Content

KONAKLAMA İŞLETMELERİNDE ÖNBÜRO PERSONELİNİN KULLANDIKLARI OTOMASYON PROGRAMININ GELİŞTİRİLMESİNDEKİ POTANSİYEL ROLÜ: “YÖNLENDİREN KULLANICI” BAKIŞ AÇISI İLE AMPİRİK BİR ARAŞTIRMA

THE POTENTIAL ROLE OF FRONT OFFICE EMPLOYEES IN DEVELOPING THE FRONT OFFICE COMPUTER PROGRAMS: AN EMPIRICAL RESEARCH WITH “LEAD USER” VIEWPOINT

Journal Name:

  • The Journal of Academic Social Science Studies

Publication Year:

  • 2014
DOI: 
http://dx.doi.org/10.9761/JASSS2483

Key Words:

Keywords (Original Language):

Author NameUniversity of Author
Abstract (2. Language): 
Intensive competitive conditions put pressure on the firms in contemporary business world in which innovation is acceded as a core competence. Internal sources of innovation such as R&D, P&D are not enough for competitive advantage. Therefore firms have to evaluate external sources such as competitors, universities, users, providers. Lead users as one of the external innovation sources face needs that will be general in a market, but face them months or years before the bulk of that market encounters them, and lead users are positioned to benefit significantly by obtaining a solution to their needs. Researchers in related literature revealed that lead users contribute to the firms while developing new products/services. This study aims to state lead users characteristics and possible contributions to the firm’s innovation process. A survey form consisting open and closed-ended questions was used. The reserach was conducted with front office employees in hospitality industry in which computer programs is critically important. The result of this study revealed that high level seniority, more working years in hospitality industry and in front Office, higher age group of front Office employees increase the probability of having lead user characteristics and contributing firms via giving new product/service ideas.
Bookmark/Search this post with
Abstract (Original Language): 
En temel yeteneğin inovasyon yapabilmek olarak kabul edildiği günümüz iş dünyasının yoğun rekabeti şirketleri her geçen gün daha fazla zorlamaktadır. İnovasyonu rekabet avantajı olarak kullanabilmek için artık şirketlerin iç kaynakları (ar-ge, ür-ge vb.) yeterli olmamakta, dolayısıyla dış kaynakları da (rakipler, üniversiteler, kullanıcılar, tedarikçiler vb.) değerlendirmek gerekmektedir. Pazarda gelecekte genelleşecek ihtiyaçlara sahip olan, fakat pazardaki diğer kullanıcılar bu ihtiyaçlarla karşılaşmadan aylar/yıllar önce bu ihtiyaçlarla karşılaşan ve bu ihtiyaçlara çözüm geliştirmekten önemli derecede fayda sağlayan kişilere yönlendiren kullanıcılar adı verilmektedir. Bu bağlamda, yönlendiren kullanıcılara ait özelliklere sahip olan kullanıcıların şirketlerin yeni ürün/hizmet geliştirmesine katkıda bulunduğu literatürde ortaya konulmaktadır. Bu çalışma, inovasyonun dış kaynakları arasında önemli bir yeri olan ürün ve hizmetlerin yönlendiren kullanıcılarının taşıdığı özellikler ve inovasyona katkılarını ortaya koyma amacı taşımaktadır. Araştırma yöntemi olarak, açık ve kapalı uçlu sorulardan oluşan bir anket formu kullanılmıştır. Araştırma, bilgisayar otomasyon programlarının hayati önem taşıdığı turizm sektöründe önbüro departmanı çalışanları ile yürütülmüştür. Çalışma sonuçları, önbüro departmanında çalışanların kıdemleri, yaşları, çalışma yılları arttıkça yönlendiren kullanıcılara ait bazı özellikleri taşıma ve şirketlere yeni ürün fikri konusunda yardımcı olma olasılıklarının arttığını ortaya koymaktadır.
FULL TEXT (PDF): 
PDF icon arastirmax-konaklama-isletmelerinde-onburo-personelinin-kullandiklari-otomasyon-programinin-gelistirilmesindeki-potansiyel-rolu-yonlendiren-kullanici-bakis-acisi-ile-ampirik-bir.pdf
  • 1
113
129
  • Turkish

REFERENCES

References: 

BELZ, F., BAUMBACH, W. (2010). Netnography as a Method of Lead User Identification, Creativity and Innovation Management, 19(3):304-313.
BIEMANS, W.G. (1991). User and Third-party involvement in developing medikal equipment innovations, Technovation, 11(3):163-182.
BILGRAM, V., BREM, A., VOIGT, K. (2008.) User Centric innovations in new product development-systematic identification of lead users harnessing interactive and collaborative online-tools, International Journal of Innovation Management, 12(3).
BRAIT R. A. (2004). Lead Users as a Source of Innovation, International Journal of Law and Information Technology, 12(2):168-177.
ÇETİN GÜRKAN, G. (2013). İnovasyon ve Fikir Kaynağı Olarak Yönlendiren Kullanıcılar, Paradigma Akademi.
ÇETİN GÜRKAN, G. (2014). Identification of Lead User Characteristics: The Case of Surgeons in Turkey European Journal of Business and Management, 6(9):87-93.
EVERETT, R. (2003) Diffusions of Innovations, Free Press, New York, Fifth Edition.
FRANKE, N., VON HIPPEL, E., SCHREIER, M. (2006). Finding Commerically Attractive User Innovations: A Test of Lead-User Theory, Journal of Product Innovation Management, 23:301-315.
FRANKE, N., VON HIPPEL, E. (2003). Satisfying Heterogeneous User Needs via Innovation Toolkits: The Case of Apache Security Software, Research Policy, 32(7):1199-1215.
HERSTATT, C., VON HIPPEL, E. (1992). From Experience: Developing New Product Concepts Via the Lead User Method: A Case Study in a “Low Tech” Field, Journal of Product Innovation Management, 9:213-221.
HIENERTH, C. (2006). The commercialization of user innovations: The development of the rodeo kayak industry, R&D Management, 36(3):273–294.
HIENERTH, C., CHRISTOPHER, L. (2011). Exploring How Peer Communities Enable Lead User Innovations to Become Standard Equipment in the Industry: Community Pull Effects, Journal of Product Innovation Management, 28(1):175-195.
KAISER, S. ve MULLER‐SEITZ, G. (2008). Leveraging Lead User Knowledge in Software Development—The Case of Weblog Technology, Industry and Innovation, 15(2):199-221.
LETTL, C. (2007). User involvement competence for radical innovation, Journal of Engineering Technology Management, 24:53–75.
128
Güney ÇETİN GÜRKAN
LETTL, C., HERSTATT, C., GEMUENDEN, H.G. (2006). Users contributions to radical innovation: evidence from four cases in the field of medical equipment technology, R&D Management, 36(3):251–272.
LETTL, C., HIENERTH, C., GEMUENDEN, H.G. (2008). Exploring How Lead Users Develop Radical Innovation: Opportunity Recognition and Exploitation in the Field of Medical Equipment Technology, IEEE Transactions on Engineering Management, 55(2):219-233.
LILIEN, G.L., MORRISON, P.D., SEARLS, K., SONNACK, M., VON HIPPEL, E. (2002). Performance Assessment of Lead User Idea Generation Process for New Product, Management Science, 48(8):1042-1059.
LUTHJE, C., HERSTATT, C. (2004) The Lead User Method: an Outline of Emprical Findings and Issues for Future Research, R&D Management, 34(5):553–568.
LUTHJE, C., HERSTATT, C., VON HIPPEL, E. (2005). Users-innovators and “local” information: The case of mountain biking, Research Policy, 34:951–965.
MARCHI, G., GIACHETTI, C., de GENNARO, P. (2011). Extending lead-user theory to online brand communities: The case of the community Ducati, Technovation, 31:350-361.
McDANIEL, B.A. (2002). Entrepreneurship and Innovation An Economic Aproach, M.E. Sharpe,Inc., London.
MORRISON,P.D., ROBERT, J.H., VON HIPPEL, E. (2000). Determinants of User Innovation Sharing in a Local Market, Management Science, 46(12):1513-1527.
MORRISON,P.D., ROBERT, J.H., MIDGLEY, D.F. (2004). The Nature of Lead Users and Measurement of Leading Edge Status, Research Policy, 39:351-362.
OOSTERLOO, N., KRATZER, J., ACHTERKAMP, M.C. (2010). Applying lead user theory to young adults, Young Consumers, 11(1):5-23.
ÖZER, M. (2009). The Roles of Product Lead-Users adn Product Experts in New Product Evaluation, Research Policy, 38: 1340-1349.
RAINEY, D.L. (2005). Product Innovation: Leading Change through Integrated Product Development, Cambridge Press. SCHREIER, M., OBERHAUSER, S., PRÜGL R. (2007). Lead users and the adoption and diffusion of new products: Insights from two extreme sports communities, Marketing Letters, 18:15-30.
SCHREIER, M., REINHARD, P. (2008). Extending Lead-User Theory: Antecedents and Consequences of Consumers’ Lead Userness, Journal of Product Innovation Management, 25:331-346.
SCHUHMACHER, M.C., KUESTER, S. (2012). Identification of Lead User Characteristics Driving the Quality of Service Innovation Ideas, Creativity and Innovation Management, 21(4):427-441.
SPANN, M., HOLGER, E., SKIERA, B.; SOL, J.H. (2009). Identification of Lead Users for Consumer Products via Virtual Stock Markets, Journal of Product Innovation Management, 26:322-335.
Konaklama İşletmelerinde Önbüro Personelinin Kullandıkları Otomasyon Sisteminin Geliştiril… 129
THOMKE, S., VON HIPPEL, E. (2002). Customers as Innovators A New Way to Create Value, Harvard Business Review, April, 74-81. TSINOPOULOS, C. ve AL-ZU'BI, Z. (2012). Clockspeed effectiveness of lead users and product experts, International Journal of Operations & Production Management, 32(9):1097 – 1118.
URBAN, G.L., VON HIPPEL, E. (1988). Lead User Analyses for the Development of New Indurstrial Products, Management Science, 34(5):569-582.
VON HIPPEL, E. (1986). Lead Users: An Important Source of Novel Product Concepts, Management Science, 32(7):791-805.
VON HIPPEL, E. (1988) The Sources of Innovation, Oxford University Press.
VON HIPPEL, E., WILLIAM, R. (1996). A Lead User Study of Electronic Home Banking Services: Lessons from the Learning Curve, MIT Sloan School of Management, Working Paper No:3911–96.
VON HIPPEL, E, THOMKE, S, SONNACK, M. (1999). Creating Breakthroughs at 3M, Harvard Business Review, 47-57.
VON HIPPEL, E, (2005). Democratizing Innovation, The MIT Press.

Thank you for copying data from http://www.arastirmax.com