Buradasınız

Anasayfa » Content

İMKB’DE İŞLEM GÖREN TURİZM İŞLETMELERİN VERİ ZARFLAMA ANALİZİ YÖNTEMİYLE MALİ PERFORMANSLARININ ÖLÇÜMÜ VE BENCHMARKING UYGULAMASI

MEASUREMENT OF FINANCIAL PERFORMANCES OF TOURISM ESTABLISHMENTS TRADED IN THE ISTANBUL STOCK EXCHANGE (ISE) THROUGH DATA ENVELOPMENT ANALYSIS AND BENCHMARKING APPLICATION

Journal Name:

  • The Journal of Academic Social Science Studies

Publication Year:

  • 2013
DOI: 
http://dx.doi.org/10.9761/JASSS2023

Key Words:

Keywords (Original Language):

Author NameUniversity of AuthorFaculty of Author
Abstract (2. Language): 
Nowadays, survival chances of establishments are determined by their success levels among the competition. Therefore, establishments compare their performance with establishments producing similar products in order to obtain a competitive advantage. Benchmarking is accepted as a management technique used to increase the performance of an enterprise and it turns into a means for strong competition when implemented properly. Non-parametric performance measurements and comparisons based on this method allow us to compare the obtained results by taking the effective units as an example, and in this manner the strengths and weaknesses of enterprises against their competitors are determined. In this study, relative financial performances of Tourism Establishments traded in the Istanbul Stock Exchange (ISE) were measured through mathematical programming based Data Envelopment Analysis. The study consisted of two parts, with one being theoretical and the other practical. In the first part, data envelopment analysis and benchmarking were explained theoretically. In the practical phase, financial data of the tourism establishments traded in the ISE was used, the inactive units were determined through data envelopment analysis and benchmarking was performed. Through benchmarking, changes to be made in the inactive units were specified in ratios and information was provided regarding the levels of these changes. Data was evaluated through the EMS (Efficiency Measurement System) software intended for academic use. After the efficient and inefficient units were determined at the end of the analysis, inefficient units were set aside to be included in benchmarking. Data was obtained using the balance sheets and financial statements of tourism establishments traded in the ISE. Input and output variables used in the DEA method consist of ratios used in the financial analysis method. In this study, 3 input and 4 output variables were used 9 tourism companies. In terms of these input and outputs titles, data from 2010 was examined. In line with the results of the analysis, inactive tourism establishments were benchmarked with active firms. In this application, the changes to be made in the input/output combinations were specified in ratios.
Bookmark/Search this post with
Abstract (Original Language): 
Günümüzde işletmelerinin hayatta kalma şanslarını, rekabetteki başarı düzeyleri belirlemektedir. Bu nedenle işletmeler rekabet avantajı elde etmek için genellikle benzer ürün üreten işletmelerle performanslarını kıyaslarlar. Kıyaslama (benchmarking), işletme performansını arttırmak için kullanılan bir yönetim tekniği olarak kabul edilmekte ve doğru uygulandığında, güçlü bir rekabet aracı haline gelmektedir. Parametrik olmayan performans ölçümü ve bu yönteme dayalı kıyaslama; elde edilen sonuçların etkin birimler örnek edinilerek karşılaştırılmasına imkân vermekte, işletmelerin rakipleri karşısında zayıf ve güçlü yönlerin belirlenmesi sağlanmaktadır. Bu çalışmada; İMKB’de işlem gören Turizm İşletmelerinin görece mali performansları matematiksel programlama tabanlı Veri Zarflama Analizi yöntemiyle ölçülmüştür. Çalışma teorik ve uygulama olarak iki kısımdan oluşmaktadır. İlk bölümde veri zarflama analizi ve kıyaslama teorik olarak anlatıldıktan sonra uygulama aşamasında İMKB’de işlem gören turizm firmalarına ait finansal veriler kullanılarak veri zarflama analizi sonucu etkin olmayan birimler belirlenerek kıyaslama yapılmıştır. Veriler, akademik kullanıcılar için tasarlanmış EMS (Efficiency Measurement System) yazılımında değerlendirilmiştir. Analiz sonucunda elde edilen etkin ve etkin olmayan birimler belirlendikten sonra etkin olmayan birimler benchmarking yapılacak birimler olarak belirlenmiştir. Etkin birimlerden oluşan referans kümeleri de potansiyel kıyaslama odaklarını oluşturmaktadır. Veriler İMKB’de işlem gören turizm işletmelerine ait bilanço ve gelir tablosu kullanılarak elde edilmiştir. VZA yönteminde kullanılan girdi ve çıktı değişkenleri finansal analiz yönteminde kullanılan oranlardan oluşmaktadır Bu çalışmada 3 adet girdi ve 4 adet çıktı değişkeni kullanılmıştır. 9 firmaya ait saptanan girdi ve çıktı değişken başlıklarından hareketle 2010 yılı incelemeye alınmıştır. Analiz sonuçlarına göre etkin olmayan turizm firmaları etkin firmalar ile benchmarking yapılmıştır. Bu uygulamada girdi/çıktı bileşimlerinde yapılacak değişiklikler oransal olarak belirtilmiştir.
FULL TEXT (PDF): 
PDF icon arastirmax-imkbde-islem-goren-turizm-isletmelerin-veri-zarflama-analizi-yontemiyle-mali-performanslarinin-olcumu-benchmarking-uygulamasi.pdf
  • 8
853
870
  • Turkish

JEL Codes:

REFERENCES

References: 

BAKIRCI, Fehim. (2006), Efficiency and Productivity Measurement in Production Data Envelopment Analysis Theory and Practice, Atlas Publications, No: 53, p.104.
BANKER, Rajiv. (1989), Stochastic Data Envelopment Analysis, Carnegie Mellon University of Urban and Public Affairs, 26.11.1982.
BANKER, R. D. , Charnes A., and. Cooper W. W , (1984), Some Models for Estimating Technical and Scale Inefficiencies in Data Envelopment Analysis, Management Science, Vol. 30, No. 9, pp. 1078-1092.BENLİGİRAY, Serap. (1999). Performance Management in Hotels in terms of Human Resources. Eskişehir, p.7.
BERGERON, G, Pierre. (2003), The ABCs of Financial performance Measures and benchmarks for Canada’s Tourism Sector, Guıde 1, National Library of Canada cataloguing in Publication data, pp.1-7.
CHARNES, A., COOPER, W William - RHODES, E. Jean. (1978), Measuring the efficiency of decision making units, European Journal of Operational Research, Vol. 2 pp.429-444.
COOK, Wade D. and Seiford, Larry M., (2009), "Data envelopment analysis (DEA) - Thirty years on," European Journal of Operational Research, Elsevier, vol. 192(1), pp.1-17, January.
GÜLCÜ, A., (2001), Relative Productivity Analysis on Cumhuriyet University Research Hospital through the Data Envelopment Analysis (DEA) Method, Productivity Journal, No.4; pp.113-138.
GÜLCÜ, A., Tutar, H., Yeşilyurt C., (2004), The Relative Efficiency Analysis in Turkey Health Sector Using By Data Envelopment Analysis Method, Seçkin Press, Ankara, Turkey.
GREEN, H. Rod., COOK, William, DOYLE John, (1997), A Note On The Additive Data Envelopment Analysis, Journal of the Operational Research Society Vol.: 48, pp.446-448.
HORNGREN, Ch. T., SUNDEM, G.L., STRATTON, W.O, (2005), Introduction to Management Accounting, 14th Ed. Pearson Education, p.147.
JIE Wu - HAİYAN Song. (2011), Operational Performance And Benchmarking: A Case Study Of İnternational Tourist Hotels in Taipei African Journal of Business Management, Vol. 5(22), September, pp.9455-9465.
KARSAK, E - İŞCAN, E., F (2000), Weight Restrictions of Relative Activity Performances in the Cement Sector and Their Evaluation Through the Data
870 Aslan GÜLCÜ - Hatice CENGER
Envelopment Analysis by using Cross Efficiency., 2000 Journal of Industrial Engineering, Vol.: 11, N: 3. pp.2-3
KIRAN, Berna, (2008), “Evaluation of Economic Efficiencies of Priority Cities for Development through data envelopment analysis” Çukurova University Institute of Social Sciences Depart of Management Postgraduate Thesis, Adana, Turkey, 2008
KUOSMANEN, Timo.(2003), Modelling Blank Data Entries in Data Envelopment Analysis, Wageningen University Department of Social Sciences, Wageningen, the Netherlands, p.2.
NEELY, D, A., (1998), Performance Measurement: Why, What and how. Economist Books London. pp.5-6.
PERŠİĆ, Milena, JANKOVİĆ, Sandra. (2011), Performance Benchmarking Tool in the Croatia Hotel Industry Advances in Food, Hospitality and Tourism, editors in chief: Brennan Charles & Knowles Tim Manchester Metropolitan University, UK (2043-8907) 1, Vol. 4; pp.52-63
TURKISH COURT OF ACCOUNTS, (2003), Preliminary Research Report of the Court of Accounts on the Performance Measurement, September.
ŞİMŞEK, Muhittin, (2002), Total Quality Management, İstanbul: Alfa Publishing, p.328.
ULUCAN, Aydın (2000), Data Envelopment Analysis Approach in Measuring Company Performances: General and Sectorial Evaluations, 2000, Hacettepe University Journal of Economics and Administrative Sciences, 18: pp.405-418.
WATSON, H, Gregory. (1993), Strategic Benchmarking: How to Rate Your Company's Performance against the World's Best, Wiley.
WÖBER, W, Karl. (2001), Benchmarking for Tourism Organizations, An eGuide for Tourism Managers, National Laboratory for Tourism and eCommerce, University of IIIinois at Urban Champaign, November, pp.1-41.

Thank you for copying data from http://www.arastirmax.com