Buradasınız

Analysis of gender differences in the perception of properties: An application for differential semantics

Journal Name:

Publication Year:

DOI: 
doi:10.3926/jiem.2009.v2n1.p273-298
Abstract (2. Language): 
Abstract: This paper presents the application of differential semantics to identify the semantic space (structure) used by men and women to describe their perception of properties on sale. 112 men and 43 women evaluated 112 images of flats on sale at the time of the study in the city of Valencia (Spain) using 60 adjectives. The set of attributes or variables which capture the user’s perception of a property in his own words (semantic axes) was identified using factor analysis of principal components. The semantic space of a property was described by 15 independent axes which explained 64% of the variability for males and 17 axes which explained 72.3% of the variance for females. The connection between the subject’s emotional response, expressed through the set of axes (15 for males and 17 for females) and the global evaluation in terms of the purchase decision was established. The results demonstrated significant differences in the variables used by both genders to express their perception of a property on sale and the weight of these variables on the purchase decision.
273-198

REFERENCES

References: 

Akalin, A., Yildirim, K., Wilson, C., & Kilicoglu, O. (2009). Architecture and
engineering students’ evaluations of house façades: preference, complexity and
impressiveness. Journal of Environmental Psychology, 29 (1), 124-132.
Basilevsky, A. (1994). Statistical factor analysis and related methods: Theory and
application. New York: Wiley.
Berlyne, D.E. (1971). Aesthetics and psychobiology. New York: Appleton-Century-
Crofts.
Devlin, K. (1990). An examination of architectural interpretation: architects versus
nonarchitects. Journal of Architecture and Planning Research, 7(3), 235-244.
Devlin, K., & Nasar, J. (1989). The beauty and the beast: Some preliminary
comparisons of “high” versus “popular” residential architecture and public versus
architect judgments of same. Journal of Environmental Psychology, 9, 333-344.
Dittmar, H. (1992). The social psychology of material possessions: To have is to be.
New York: St.Martin’s Press.
Duffy, M., Bailey, S., Beck, B., & Barker, D.G. (1986). Preferences in nursing home
design: A comparison of residents, administrators and designers. Environment
and Behavior, 18, 246-257.
Evans, G. (1980). Environmental cognition. Psychology Bulletin, 88, 259-287.
doi:10.3926/jiem.2009.v2n1.p273-298 ©© JIEM, 2009 – 2(1): 273-298 – ISSN: 2013-0953
Analysis of gender differences in the perception of properties: An application for differential
semantics
296
C. Llinares; A. Page
Flury, B. (1988). Common principal components and related multivariate models.
New York: Wiley.
Friedman, C., Balling, J.D., & Valadez, J.J. (1985). Visual preference for office
buildings: A comparison of architects and non-architects. Paper Presented at the
Annual Conference of the Environmental Design Research Association, New York.
Gans, H. (1978). Towards a human architecture: A sociologist’s view of the
profession. Journal of Architectural Education, 31(2), 26-31.
Gifford, R. (1980). Judgements of the built environment as a function of individual
differences and context. Journal of Man-Environment Relations, 1, 22-31.
Gifford, R., Hine. D.W., Muller-Clemm, W., Reynolds, D., & Shaw, K. (2000).
Decoding modern architecture. A lens model approach for understanding the
aesthetic differences of architects and laypersons. Environment and Behavior,
32(2), 163-187.
Groat, L. (1982). Meaning in post-modern architecture: An examination using the
multiple sorting task. Journal of Environmental Psychology, 2, 3-22.
Jindo, T., Hirasago, K., & Nagamachi, M. (1995). Development of a design support
system for office chairs using 3-D graphics. International Journal of Industrial
Ergonomics, 15(1), 49-62.
Lewicki, P., Hill, T., & Bizot, E. (1988). Acquisition of procedural knowledge about a
pattern of stimuli that cannot be articulated. Cognitive Psychology, 20, 24-37.
Michelson, W. (1976). Man and his urban environment. Massachusetts: Addison-
Wesley.
Moore, G.T. (1979). Knowing about environmental knowing: The state of theory
and research on environmental cognition. Environment and Behavior, 11, 33-70.
Nasar, J.L. (1989). Symbolic meanings of house styles. Environment and Behavior,
21(3), 235-257.
Nasar, J.L., & Purcell, T. (1990). Beauty and the beast extended: Knowledge
structure and evaluations of houses by Australian architects and non-architects.
doi:10.3926/jiem.2009.v2n1.p273-298 ©© JIEM, 2009 – 2(1): 273-298 – ISSN: 2013-0953
Analysis of gender differences in the perception of properties: An application for differential
semantics
297
C. Llinares; A. Page
In H. Pamir, V. Imamoglu and N. Teymur (Eds.), Culture-Space-History.
Proceedings 11th International Conference of the International Association for
People-Environment Studies, Ankara, Turkey.
Nasar, J.L., Valencia, H., Omar, Z.A., Chueh, S.C., & Hwang, J.H. (1985). Out of
sight further from mind. Destination visibility and distance perception.
Environment and Behavior, 17, 627-639.
Osgood, C.E., & Suci, G.J. (1955). Factor analysis of meaning. Journal of
Experimental Psychology, 50, 325-338.
Osgood, C.E., Suci, G.J., & Tannenbaum, P.H. (1957). The measurement of
meaning. Urbana: University of Illinois Press.
Purcell, A.T. (1986). Environmental perception and affect: A schema discrepancy
model. Environment and Behavior, 18, 3-30.
Purcell, A.T. (1987). The relationship between buildings and behavior. Building and
Environment, 22, 215-232.
Purcell, A.T., & Nasar, J.L. (1992). Experiencing other people´s houses: A model of
similarity and differences in environmental experience. Journal of Environmental
Psychology, 12, 199-211.
Royse, D.C. (1969). Social inferences via environmental cues. Doctoral dissertation,
Massachusetts Institute of Technology, Cambridge.
Stamps, A.E. (1991a). Comparing preferences of neighbors and neighborhood
design review board. Environment and Behavior, 23(5), 616-629.
Stamps, A.E. (1991b). Public preferences for high rise buildings: Stylistic and
demographic effects. Perceptual and Motor Skills, 72, 839-844.
Stamps, A.E., & Nasar, J.L. (1997). Design review and public preferences: Effects
of geographical location, public consensus, sensation seeking, and architectural
styles. Journal of Environmental Psychology, 17, 11-32.
Wethman, C. (1968). The social meaning of the physical environment. Doctoral
dissertation, University of Southern California, Los Angeles.
doi:10.3926/jiem.2009.v2n1.p273-298 ©© JIEM, 2009 – 2(1): 273-298 – ISSN: 2013-0953
Analysis of gender differences in the perception of properties: An application for differential
semantics
298
C. Llinares; A. Page
Zuckerman, M. (1994). Behavioral expressions and biosocial bases of sensation
seeking. New York: Cambridge University Press.

Thank you for copying data from http://www.arastirmax.com