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The Impact of Organizational Climate on New Product Development Performance: A Case Study on Textile Sector in Turkey

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Abstract (2. Language): 
Purpose: Organizational climate has been investigated as a factor to predict job satisfaction and other employee attitudes. However the impact of the level of organizational climate on new product development (NPD) performance has not been explored in the Turkish context. The present study initially aims to investigate whether organizational climate affects new product development performance in textile manufacturing firms of Turkey. The secondary aim of the present study is to put forth the level of organizational climate and new product development performance in the mentioned sector. Methodology: After conducting a detailed literature review the researchers came up with the underpinning factors effecting the organizational climate and new product development performance. Then, a questionnaire is adapted from the former studies in the literature. Randomly selected companies from textile industry in Turkey are asked to fill in the questionnaire. The data set is analyzed via preliminary analyses and test of a Structural Equation Model (SEM) is also carried out. Findings: As a result, the researchers have detected some evidence on the impact of the level of organizational climate to new product development performance. Originality: The literature is rich in studies which aim to seek the impacts of organizational climate on employee attitudes on workplace. But the number of studies which aim to seek for evidence on the impacts of organizational climate on performance measures is limited and the present one is expected to be one of them.
Abstract (Original Language): 
Amaç: Örgüt iklimi, iş tatmini ve diğer çalışan tutumlarının tahmin edilmesi konusunda bir faktör olması bakımından araştırılmaktadır. Fakat örgüt ikliminin yeni ürün geliştirme performansı aşamasındaki rolü Türkçe kaynaklarda çok fazla yer almamaktadır. Bu çalışma öncelikle örgüt ikliminin, Türk tekstil firmalarında yeni ürün geliştirme performansını etkileyip etkilemediğinin incelenmesini araştırmayı amaçlamaktadır. Bununla birlikte bu çalışma, aynı sektörde örgüt kültürü ve yeni ürün geliştirme performansının seviyesi ortaya koymaktadır. Metodoloji: Detaylı bir literatür taraması sonrasında örgüt kültürü ve yeni ürün geliştirme performansını etkileyen faktörler olduğu araştırmacılar tarafından desteklenmiştir. Bu konudaki ilk çalışmalardan uyarlanmış bir anket hazırlanarak, rastgele belirlenen ve Türkiye’de faaliyet gösteren tekstil işletmeleri anket sorularını cevaplamışlardır. Veri setleri ile temel seviyede analizler yapılmış, veriler ayrıca yapısal eşitlik modeli ile test edilmiştir. Bulgular: Araştırmanın sonucu olarak, örgüt kültürü ve yeni ürün geliştirme arasında birbirini etkileyen bazı kanıtların olduğu tespit edilmiştir. Çalışmanın Özgünlüğü: Çok sayıdaki literatür çalışmaları, işyerinde örgüt kültürü ve çalışanların tutumunun önemini göstermektedir. Fakat örgüt kültürünü ölçen performans ölçütlerini gösteren çalışmalar az sayıdadır ve bu çalışma bu eksiği gidermesi yönünden özgün bir özelliktedir.
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