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SÜRDÜRÜLEBİLİR REKABET ÜSTÜNLÜĞÜ SAĞLAMADA KAYNAK TABANLI YAKLAŞIM MODELİ İLE BAŞARI STRATEJİSİNİN BELİRLENMESİNDE LOJİSTİK SÜREÇ MALİYETLERİNİN ANALİZİ

ANALYSIS OF LOGISTIC PROCESS COSTS IN DETERMINING SUCCESS STRATEGY WITH THE RESOURCE-BASED APPROACH IN PROVIDING SUSTAINABLE COMPETITIVE ADVANTAGE

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Abstract (2. Language): 
Companies survive as long as they adapt themselves to the changing environment. Companies which do not have a competitive advantage and cannot improve their productivity against competitors are faced with shut down. In order to eliminate this threat, companies should produce success strategies with open analysis, opportunity approach or resource approach. In addition, to get sustainable competitive advantage, companies’ value creation strategies cannot be imitated by other companies in the sector. Producing, delivering and all activities after delivery of products that create value to customer give rise to costs for company. Previous studies show that logistic costs have considerable share in companies’ total costs. These results indicate that logistic activities and costs of logistic activities are important and should be examined carefully. For this purpose, in this study, costs related to logistic activities are examined in a manufacturing company.
96-104

REFERENCES

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