Buradasınız

Anasayfa » Content

İhracat Performansını Etkileyen Faktörlerin Belirlenmesi ve Firmaların İhracat Performans Ölçülerine Göre Sınıflandırılmasında^ Rolü: İSO 1000 Sanayi Firmaları Uygulaması

Determining the Factors Influencing Export Performance And The Role Of These Factors In Classifying The Firms With Respect To Export Performance: An Application On Iso 1000 Manufacturing Firms

Journal Name:

  • Kocaeli Üniversitesi Sosyal Bilimler Enstitüsü Dergisi

Publication Year:

  • 2005

Key Words:

Keywords (Original Language):

Author NameUniversity of AuthorFaculty of Author
Abstract (2. Language): 
The aim of the paper is to determine the factors influencing export performance and the role of these factors in classifying the firms with respect to export performance. For this reason, we defined factors that effect export perform¬ance and export performance measures based on the literature. For the empirical research, survey instrument was conducted to 160 firms, which belongs to Istanbul Chamber of Industry (ISO) in Turkey. Exploratory factor analysis and classification analysis are used to evaluate the survey instrument. According to the analysis re¬sults, export marketing strategy, management characteristics and firm's environ¬mental characteristics are the most influential attributes when classifying the firm's according to export performance measures.
Bookmark/Search this post with
Abstract (Original Language): 
Çalışmanın amacı, ihracat performansını etkileyen faktörlerin belirlenmesi ve bu faktörlerin firmaların ihracat performans ölçülerine göre sınıflandırılmasındaki rolünün ortaya konulmasıdır. Bu amaçla literatüre dayalı olarak ihracat performansını etkileyen faktörler ve ihracat performans ölçüleri belirlenmiştir. Uygulama kısmında, İSO'na kayıtlı 160 firmaya anket uygulanmıştır. Anketin değerlendirilmesi amacıyla açıklayıcı faktör analizi ve diskriminant analizi kullanılmıştır. Analiz sonuçlarına göre, ihracat performans ölçülerine göre firmaların sınıflandırılmasında ihracat pazarlaması stratejileri, yönetim özellikleri ve firma çevresinin özellikleri en etkili faktörler olarak bulunmuştur.
FULL TEXT (PDF): 
PDF icon arastirmax-ihracat-performansini-etkileyen-faktorlerin-belirlenmesi-firmalarin-ihracat-performans-olculerine-gore-siniflandirilmasinda-rolu-iso-1000-sanayi-firmalari-uygulamasi.pdf
  • 9
139
155
  • Turkish

REFERENCES

References: 

Aaby, N.E.
an
d Slater, S.F. (1989), "Management influences on export performance: a review of the empirical literature 1978-88", International Marketing Review, 6(4), ss.7-26.
Akgül, A. ve Çevik, O. (2003), İstatistiksel Analiz Teknikleri: SPSS'te İşletme Yönetimi
Uygulamaları, Emek Ofset, Ankara. Cavusgil, S.T., and Naor, J.
(1987)
, "Firm and management characteristics as discriminators of export marketing activity", Journal of Business Research),,15(3), ss.221-35. Cavusgil, S.T., and Zou, S. (1994), "Marketing strategy performance relationships: an in¬vestigation of the emprical link in export market ventures", Journal of Marketing, 58, January, ss.1-21.
Chetty, S.K. (1999), "Dimensions of internationalization of manufacturing firms in the ap¬parel industry", European Journal of Marketing, 33(1/2), ss.121-142. Cooper, R.G. ve Kleinschmidt, E. (1985), "The impact of export strategy on export sales
performance", Journal of International Business Studies, 16, Spring, ss.37-56. Diamantopoulos, A. ve Inglis, K. (1988), "Identifying differences between high- and low in¬volvement exporters", International Marketing Review, 5(2), ss.52-60. Donthu, N. ve Kim, S.H. (1993), "Implications of firm controllable factors on export
growth", Journal of Global Marketing, 7(1), ss.47-63. Gürsoy, D., E., Gavcar (2003), International Leisure Travelers Involvement Profile Annuals
of Tourism Research, Vol. 30, No.4, UK. Javalgi, R.G., Charles, L.M. ve Todd, P.R. (2004), "The export of e-services in the age of technology transformation: challenges and implications for international service provid¬ers", Journal of Services Marketing, 18(7), ss.560-573. Katsikea, E. ve Morgan, R.E. (2003), "Exploring export sales management practices in small-
and medium-sized firms", Industrial Marketing Management, 32, ss.467- 480. Katsikeas, C.S., Piercy, N.F. ve Ioannidis, C. (1996), "Determinants of export performance
in a European Context", European Journal of Marketing, 30(6), ss.6-35. Kaynak, E. ve Kuan, W.K. (1993), "Environment, strategy, structure, and performance in the context of export activity: an empirical study of Taiwanese manufacturing firms", Journal of Business Research), 27, ss.33-49. Kiang, M.Y. (2003), "A comparative assessment of classification methods", Decision Sup¬port Systems, 35, ss.441- 454. Louter, P.J., Oouwerkirk, C. ve Bakker, B.A. (1991), "An inquiry into successful exporting",
European Journal of Marketing, 25(6), ss.7-23. Madsen, T.K. (1989), "Successful export marketing management: some empirical evidence", International Marketing Review, 6(44), ss.41-57.

Thank you for copying data from http://www.arastirmax.com