Journal Name:
- Online Journal of Art and Design
| Author Name | University of Author | Faculty of Author |
|---|---|---|
Abstract (2. Language):
Symbols are often used in visual communication; in particular they prevail in the abstract
visual arts. Their interpretation is not always a simple task. Some cases of symbols cannot be
interpreted using the traditional approaches. The purpose of this paper is to present an
intentionality based idea of the symbol, and to describe the way of its interpretation. The
symbol is proposed to be grounded on the term of the tangential intentionality. The latter
implies that a thought of the perceiver of the sign is directed toward “not the signified object”.
As a case of such a symbol, a painting The Black Square by K. Malevich is analyzed and an
attempt of its interpretation proposed. Arguments supporting the proposed way of
interpretation, including analysis of the statements of Malevich, are described. This painting
marked the beginning of the non-representational art and made a great influence on the
modern design. Now it costs more than one million dollars, however, discussions on its
meaning and real value still continues.
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