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Preference for Television Stations among Inhabitants of Akropong Akuapem, Ghana

Journal Name:

  • Online Journal of Communication and Media Technologies

Publication Year:

  • 2013

Key Words:

Author Name
Abstract (2. Language): 
With little known about the preference for individuals in semi-rural areas’ choice and preference for television (TV) stations and programmes, this study was carried out using a semi-rural town in Ghana, Akropong-Akuapem. The findings were that, the participants watched the TV for education, relaxation, entertainment and to aid studies/work. The significant factors determining TV choice included the overall image of the station, clear reception, station heritage, news coverage and kinds of programme. Again we found that respondents placed importance on health, religious/inspirational, current affairs business, relationship, educational, and educative programmes. The awareness of the programme, language of the programme, guest/panel members, content of programme and time were observed to have strong influence in the choice of TV programme.
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FULL TEXT (PDF): 
PDF icon arastrmx_159096_3_pp_195-204.pdf
  • 1
195-204
  • English

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