Balasubramanian, S. K., Karrh, J. A., & Patwardhan, H. (2006). Audience response to product placements: An integrative framework and future research agenda. Journal of Advertising, 35(3), 115-141.
Bearden, W. O., Netemeyer, R. J., &Teel, J. E. (1989).Measurement of consumer susceptibility to interpersonal influence.Journal of Consumer Research, 15 (4), 473-481.
Blythe, J. (1997), The essence of consumer behaviour. Essex, England: Prentice Hall.
Brennan, P. L.,Schutte, K. K., & Moos, R. J. (1999).Reciprocal relations between stressors and drinking behavior: A three-wave panel study of late middle-aged and older women and men.Addiction. 94(5), 737-749.
Bush, A., Smith, R., & Martin, C. (1999). The influence of consumer socialization variable on attitude toward advertising: A comparison of African-Americans and Caucasians. Journal of Advertising, 28(3), 13-24.
Chen, Y. & Xie, J. (2008). Online Consumer Review: Word-of-Mouth as a new element of marketing communication mix. Management Science, 54(3), 477-491.
Choi, S. M., & La Ferle, C. (2004). Convergence across American and Korean young adults: Socialisation variables indicate the verdict is still out. International Journal of Advertising 23(4), 479-506.
de Gregorio, G., & Sung, Y. (2010). Understanding attitudes toward and behaviors in response to product placement. Journal of Advertising, 39(1), 29-96.
Goldsmith, R. E., & Horowitz, D. (2006). Measuring motivations for online opinion seeking. Journal of Interactive Advertising, 6(2), 1-16.
Flacy, M. (2012), Amazon merchant caught bribing customers for five-star reviews. Digital Trends, http://www.digitaltimes.com
Ferraro, R., & Avery, R. (2000). Brand appearances on prime-time Television. Journal of Current Issues and Research in Advertising, 22(2), 1-15.
Gupta, P. B., & Gould, S. J. (1997). Consumers' perceptions of the ethics and acceptability of product placements in movies: Product category and individual differences. Journal of Current Issues & Research In Advertising (CTC Press), 19(1), 37.
Gruen, T. W., Summers, J. O., & Acito, F. (2000). Relationship marketing activities, commitment, and membership behaviors in professional associations. Journal of Marketing, 64(July), 34–49
Online Journal of Communication and Media Technologies
Volume: 3 – Issue: 4 – October - 2013
© Online Journal of Communication and Media Technologies 104
Hampp, A. (2010). How miracle whip, plenty of fish tapped Lady Gaga‟s „Telephone.‟ Adage. http:// adage.com/article/madisonvine-news/miracle-whip-plenty-fish-tap-lady-gaga-s-telephone/142794/
Heijden, H., &Verhagen, T. (2004). Online store image: conceptual foundations and empirical measurement.Information & Management. 41(5), 609.
Johnson, L. W., Rickel, J. W., &Lester, J. C. (2000).Animated pedagogical agents: Face-to-face interaction in interactive learning environments. International Journal of Artificial Intelligence in Education 11, 47-78.
Karrh,J. A., Frith, K. T., and Callison, C. (2001).Audience attitudes towards brand (product) placement: Singapore and the United States,” International Journal of Advertising. 20(1), 3-24.
Kim, E. E. K., Mattila, A. S., and Baloglu, S. (2011).Effects of gender and expertise of consumers‟ motivation to read online hotel reviews.Cornell HospitalityQuarterly, 52(4), 399-406.
Lehu, J.(2007). Branded Entertainment: Product Placement & Brand Strategy in the Entertainment Business. London: Kogan Page.
MBC (2012). Munhwa Broadcasting Corporation. http://www.imbc.com
McLeod, J. M., & O‟Keffe, Jr., G. (1972).The socialization perspective and communication behavior. In Current Perspective in Mass Communication Research, eds. G. Kline and P. Tichenor, Beverly Hills, CA: Sage Publication.
Mears,D. P., Ploeger, M., &Warr, M. (1998). Explaining the gender gap in delinquency: Peer influence and moral evaluations of behavior.Journal of Research in Crime and Delinquency, 35(3), 251-266.
Merton, R. K., &Kitt, A. (1950). Contributions to the theory of reference group behavior. Glencoe, Illinois: Free Press.
Moschis, G. P., and Churchill, Jr., G. A. (1978). Consumer socialization: A theoretical and empirical analysis. Journal of Marketing Research. 15(November), 599-609.
Muehling, D, D. (1987). An investigation of factors underlying attitude-toward -advertising -in-general. Journal of Advertising. 16(1), 32-40.
Narayan, V., Rao, V. R., & Saunders, C. (2011). How peer influence affects attribute preferences: A bayesian updating mechanism. Marketing Science, 30(2), 368-384.
Ong, B. S. (2004). A comparison of product placements in movies and Television programs: An online research study.Journal of Promotion Management. 10(1/2), 147-158.
Online Journal of Communication and Media Technologies
Volume: 3 – Issue: 4 – October - 2013
© Online Journal of Communication and Media Technologies 105
Park, D. H., & Lee, J. (2009). eWOM overload and its effect on consumer behavioral intention depending on consumer involvement. Electronic Commerce Research and Applications, 7(4), 386-398.
Park, C., &, Lee, T. M. (2009). Information direction, website reputation and eWom effect: A moderating role of product type. Journal of Business Research, 62(1), 61-67.
Park, D. H., Lee, J., & Han, I. (2007). The effect of on-line consumer reviews on consumer purchasing intention: The moderating role of involvement. International Journal of Electronic Commerce, 11(4), 125-148.
Perse, E. M. (1986). Soap opera viewing patterns of college students and cultivation. Journal of Broadcasting & Electronic Media. 30(2), 175-193.
Pressler, J., &Rovzar, C. (2008). The genius of Gossip Girl. New York Magazine, http://nymag.com/arts/tv/features/46225/
Russell, C. A. (2002). Investigating the effectiveness of product placements in television shows: The role of modality and plot connection congruence on brand memory and attitude. Journal of Consumer Research, 29(3), 306-318.
Russell, C. A., &Belch, M. (2005). A managerial investigation into the product placement industry.Journal of Advertising Research. 45(1), 73-92.
Schiffman, D., & Kanuk, J.(1987),Consumer behavior,NJ: Englewood Cliffs.
Sen, S., & Lerman, D. (2007). Why are you telling me this? An examination into negative consumer reviews on the Web. Journal of interactive marketing, 21(4), 76-94.
Smith, R. B., & Moschis, G. P. (1984). Consumer socialization of the elderly: An exploratory study. Advances in Consumer Research, 11(1), 548-552.
Steinberg, B. (2007).Verizon scores coveted ‘Gossip Girl’ Integration Deal,” Adage. http://adage.com/article/madisonvine-news/verizon-scores-coveted-gossip-...
Sung, Y., & de Gregorio, F. (2008). New brand worlds: College student consumer attitudes toward brand placement in films, television shows, songs, and video games. Journal of Promotion Management, 14(1), 85-101.
The Cab (2012), Time-Shifting in 2012, Cabletelevision Advertising Bureau. New York, NY.
Ward, S., & Wackman, D. (1971). Family and media influences on adolescent consumer learning. American Behavioral Scientist. 14(3), 415.
Ward, S. (1974). Consumer socialization.Journal of Consumer Research. 1(2), 1-17.
Online Journal of Communication and Media Technologies
Volume: 3 – Issue: 4 – October - 2013
© Online Journal of Communication and Media Technologies 106
Weinberger, J., & O‟Dell, J. (2012). Primetime shows with the most product placement 2011. CNBC.COM http://www.cnbc.com/
Weinberger, J., &Davis, L. (2005).Exploring the WOW in online auction feedback. Journal of Business Research, 58 (November), 1609-1621.
Xia, W., Chunling, Y., & Yujie, W. (2012). Social Media Peer Communication and Impacts on Purchase Intentions: A Consumer Socialization Framework. Journal of Interactive Marketing (Mergent, Inc.), 26(4), 198-208.
Zajonc, R.B. (1968).Attitudinal effects of mere exposure.Journal of Personality and Social Psychology Monograph Supplement, 9(2), 1-27.
Zhu, F., & Zhang, X. (2010). Impact of online consumer reviews on sales: The moderating role of product and consumer characteristics. Journal of Marketing, 74(2), 133-148.
Thank you for copying data from http://www.arastirmax.com