GENÇLİK VE SPOR GENEL MÜDÜRLÜĞÜ FEDERASYONLARINDA GÖREV YAPAN PERSONELİN SPONSORLUKLA İLGİLİ GÖRÜŞLERİ

The objective is to determine the sponsorship related opinions of the personnel employed in the sports operations under the Youth and Sports General Directorate, depending on their education levels, positions, and service durations, and to make recommendations based on the outcomes of the research. The study was carried out scanning. The information about the subject was obtained by scanning the resources and the implementation of the developed measurement device. The universe of the research consists of 153 people, and the sample, of 127 people. The data has been analysed using percentage and arithmetic means. The data regarding the opinions of the personnel employed at the sports federations, depending on their service periods were tested using the t test; and the data based on the position and the education were tested using a single directional variant analysis. In order to determine the reason for the difference as a result of the single direction variant analysis, an LSD test was applied. The personnel employed at the federations had indicated that they agree at a medium level with the expressions made based on the sponsorship regulations. Upon comparison with the undergraduate, graduate personnel, the highscool graduates believe that there are less sponsorship offers in sports branches that are not common. Personnel with less than a decade in the organise thinks, in comparison with the more senior ones, that a positive public image and the products being beneficial for human health would be more effective in accepting the offer.