The significance of psychology and environment dimensions for Malaysian Muslim women entrepreneurships venturing

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Abstract (2. Language): 
The decision to venture into business relatively differ from each entrepreneur. Some are attracted to the pulling factors while others may be geared based on pushing factors. However the significance of the venturing success are believed to be as a result of inner psychological drive that mobilized their energy to venture into business related sectors. Thus this paper attempts to empirically discuss the effect of psychological and environmental factors in encouraging women to be in business. The survey was conducted on the population involving 436 samples taken on convenience basis. Data was gathered by using questionnaires. Through this investigation the result demonstrated that psychological factors are highly relevant, and the strength of its contribution are further supported by the role of environmental factors that encourage Muslim women to venture into various type of business activities not only at the local but at the national level. The impact of the study shows Muslim women are going to be a perusal factor in economic advancement. For further study, the detailed investigation concerning the financial strategy must be put into consideration along with variables such as management expertise, global marketing, and cultural diversity developments.



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