Buradasınız

Anasayfa » Content

TÜKETİCİ DEMOGRAFİK ÖZELLİKLERİNİN MAĞAZA SADAKATI NİYETLERİ ÜZERİNE ETKİSİ

THE EFFECT OF CONSUMER DEMOGRAPHİC CHARACTERISTICS ON STORE LOYALTY INTENTIONS

Journal Name:

  • Yönetim-İstanbul Üniversitesi İşletme Fakültesi İşletme İktisadı Enstitüsü Dergisi

Publication Year:

  • 2005

Key Words:

Keywords (Original Language):

Author NameUniversity of AuthorFaculty of Author
Abstract (2. Language): 
Loyalcustomer sar ever yvaluabl efo rbusines smanagers,sinc ethe ywillten dtoconcentrat e thei rpurchase sinth egivenstor ean dwillconstitut eapotentiallyprofitabletarge tmarketfo rth efirm (Eni san dpaul,1970).Developingstor eloyaltybegin swithunderstandin gho wan dwhyitdevelops . Therefore,th epresen tstud yexplore sth esubjec tofth eeffect sofconsume rdemographi c characteristic seffect so nstor eloyaltyintention sofhypermarket/supermarke tcustomers .Thestud y fındssignifıcantdifference sinstor eloyaltyintentio nb yage ,occupationan dnumbe rofchildren. However,th estud yfoun dn odifference sbetwee ngender ,maritalstatu san deducatio ninterm sof stor eloyaltyintention.
Bookmark/Search this post with
Abstract (Original Language): 
Yöneticileriçinsadıkmüşterilerçokdeğerlidir,zirab umüşterilersatınalımlarınısözkonus u mağazayayoğunlaştırmaeğilimiiçindedirlerv ebumüşterilerfirmaiçinkarlıbirpotansiyelhede f paza roluştururlar(Eni san dPaul,1970) .Sadakat ioluşturmak,sadakati nnasılv enede noluştuğunu anlamakl abaşlar.Bunedenle ,b uçalışmahipermarket/supermarke tmüşterilerinindemografi k özelliklerininmağazasadakat iüzerineetkisiniaraştırmaktadır.Yaş,meslekv eçocuksayısıgibi demografi kfarklılıklarincelendiğinde ,müşterilerinmağazasadakat iniyetiüzerindeönemli farklılıklarbulunmuştur.Ancakcinsiyet,medeniduru mv eeğitimgibidemografikfarklılıklariçin sadaka tniyetleriüzerindebirfar kbulunamamıştır.
FULL TEXT (PDF): 
PDF icon arastirmax-tuketici-demografik-ozelliklerinin-magaza-sadakati-niyetleri-uzerine-etkisi.pdf
  • 50
104-115
  • English

REFERENCES

References: 

AcNielsenZet,(1999,2000,2001 )Report s
Al-Awadi,A.(2002) .APropose dmodelof
consume rloyaltyinth eretailingsecto rbase d
o nth eKuwaitiexperience . TotalOualitv
management .13,1035-104 6
Assael,H.(1998) . Consume rBehaviouran d
MarketingAction.Eds.NYU6*edition,134 ¬
13 7
Babin,B.an dAttaway,J.(2000) .
AtmosphericEffecta saToolfo rCreating
Valuean dGainingShar eofCustomers .
Journa lofBusines sResearch .49.9 1-9 9
Carman ,J.M.(1990).Consume rperception s
ofservic equality:a nassessmen tofth e
SERVQUALdimensions , Journa lof
Retailing.66(1):33-55 .
Dick,A.S.&Basu,K.(1994) .Custome r
loyalty:towar da nintegrate dconceptua l
framework , Journa lofth eAcademvof
MarketingScience ,22,pp.99-113 .
Dum,R.,WrigIey,N.(1984) .Stor eLoyalty
fo rgrocer yproducts :a nemprica lstudy . Area
16,307-31 4
Enis,B.M.&Paul,G.W.(1970) .Stor e
loyaltya sabasi sformarketsegmentation ,
Journa lofRetailing.46,Fall,pp.42-56
Gilbert,D.(1999). RetailMarketing
Management.FinancialTimes,Prentic eHail.
Griffın,J.(1995). CustomerLoyalty:Howt o
ear nit,ho wt okee pit.. eds..Lexington
Books,1-15.,29-51,137-157,17-27,53-7 5
Hair,J.,Anderson,R.E.,Tathan,R.L.,Black,
W.C.(1998) . MultivariateDataAnalysis.
Pearso nEducation,pp.98-9 9
Kline,B.,Wagner,J.,(1994) .Informatio n
source san dretailbuye rdecisio nmaking:
Th eeffec tofproduct-specifi cbuying
experience . Journa lofRetailing..Volume70,
Issu e1,Spring1994 ,Pp.75-8 8
KnoxS.D.an dDenisonT.J.(2000).Stor e
Loyalty:ItsImpac to nRetailRevenue .An
EmpricalStud yofPurchasin gBehaviorin
th eU.K.Journa lofRetailingan dConsume r
Services .7 ,33-4 5
KorgaonkarP.K.,BellengerD.N.an d
Smith,A.E..(1986).Successfu l
advertisingcampaigns , Industria l
Marketingmanagement.Vol.15,Issu e2,
May1986 ,p p123-28 .
Odekerken,G.;DeWulf,K.Hans,K.;Mirell
a,K;HobkstrA.J.an dCommandeur ,
H.(2001).TheImpac tofQualityo nStor e
Loyalty. TotalOualitvManagement.12 ,
307-32 3
Prus,A.&Brandt,R.(1995).
UnderstandingYourCustomers .
MarketingTools.July/Augus t
Reynold,F.D.,Darden.,W.R.,an d
Martin,W.S.(1974) .Developinga nimag e
ofth estore-loya lcustomers .Journa lof
Busines sResearch ,50,73-8 4
Sekaran ,1998 . Research -Methodsfo r
Business.Canada:Joh nWileyan d
Sons,Inc .
Turley,L.W.&MillimanR.(2000) .
"Atmospheri cEffect so nShoppin g
Behaviour:AReviev vofth e
ExperimentalEvidence." Journa lof
Busines sResearch ,49,193-2 1
Üslu,A.(2002) .AlışverişteCinsiyetler
ArasıFarklılıkEtkisi. İktisadiv eİdari
BilimlerFakültesiDergisi,17,221-23 8
WakefıeldK.L.an dbaker ,J.,(1998) .
Excitementa tth email:Determinantsan d
effect sonshoppin gresponse , Journa lof
11 4
Retailing.Vol.74,Issu e4,Auturan
1998,pp.515-53 9
Zeithaml,V.A.,Berry,L.L.&
Parasuraman ,A.(1996) .TheBehavioural
consequence sofservic equality, Journa l
ofMarketing.60,pp.31-4 6

Thank you for copying data from http://www.arastirmax.com