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İŞE ALMADA PAZARLAMA BAKIŞ AÇISI VE ADAY ODAKLILIK

MARKETING PERSPECTIVE AND CANDIDATE FOCUS IN STAFFING

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Abstract (2. Language): 
Debatesonth eknowledgesociet yan dneweconom yemphasiz eth efac ttha tth emostimportan ttoolofcompetition forbusinesse sisqualifiedhuma nresource .Therivalrybetwee nbusinesse sforattractingqualifiedemployee sshift s th efocu softh estaffingproces sfrombusines st ocandidate .Turkisheconom yha sbee ngrowingsinc eth e2001 economicalcrisisan dit'sexpecte dtha tth erivalryforth equalifiedhuma nresourc ewillcom eupforth ebusinesse s ofourcountryinth enea rfuture .Thisstud yargue stha tstaffingproces smustb ereexamine dwithanewperspective forattractingqualifiedcandidate san dsatisfyingapplicantsduringth eselectio nprocess .Theaimofthisstud yi st o construc tanewconceptua lframewor kname dcandidat efocuse dstaffingbyreexaminingth estaffingproces swith marketingperspective.Theliteratureha sbee nreviewedforconstructingth eframewor kan dth estaffingproces s redefine dbyacandidat efocu sapproach ,toachiev ethisgoal.
Abstract (Original Language): 
Bilgitoplumuv eyeniekonomitartışmalarınitelikliinsa nkaynağınınişletmeleriçine nönemlirekabe taracıolduğu gerçeğinivurgulamaktadır.Nitelikliinsa nkaynağınıkazanm akonusund aişletmelerarasındayaşananrekabet ,işe alm asürecininodağınıişletmede naday adoğrukaydırmaktadır.Türkiyeekonomisi2001yılındakiekonomikkrizin ardındanbirbüyümesürecindedirveyakıngelecekt enitelikliinsa ngücükonusundakirekabetinülkemizişletmeleri içind egündemegelmesibeklenmektedir.Buçalışmada,nitelikliadaylarıni şbaşvurusundabulunmalarınıve başvuranadaylarınseçimsüreciboyuncamemnunedilmelerinisağlama küzereişealm asürecininyenibirbakış açısıylayenidenel ealınmasıgerektiğiönesürülmektedir.Çalışmanınamacı,işealımsürecininpazarlam abakış açısıylael ealınarakişealmad aada yodaklılıkadıylayenibirkavramsalçerçevegeliştirilmesidir.Buamaçlayazın taramasıyapılarakkavramsalçerçeveoluşturulmuşveişealm asürecininaşamalarıada yodaklıbiryaklaşımla yenidentanımlanmıştır.
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