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purchase intention
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Reaccionamos todos de la misma forma ante un vendedor poco ético? Influencia de las características psicográficas del consumidor sobre su intención de compra en el contexto de venta minorista
Harvard Deusto Business Research
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2012
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Comportamientos no éticos de venta (1)
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ideología ética del consumidor (1)
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intención de compra (1)
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maquiavelismo (1)
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purchase intention
consumer’s ethical ideologies (1)
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